More than 60% of cryptocurrency investors are between the ages of 25 and 44, according to a new survey from on-chain analytics firm CryptoQuant.
CryptoQuant’s “2024 Cryptocurrency Survey: Exchange Usage and Investor Behavior,” released on January 15, found that 35% of users are between the ages of 25 and 34, and 26% are between the ages of 35 and 44.
The report also showed that cryptocurrency investors tend to be highly educated, with nearly 50% holding a bachelor’s degree and 28% holding an advanced degree.
The majority of cryptocurrency investors are young, male, and have a bachelor’s degree. Source: CryptoQuant Research
The cryptocurrency industry remains overwhelmingly male-dominated, with 89% of respondents identifying as men and only 11% as women.
Most respondents said they invested less than $10,000 per year, highlighting the dominance of individual investors in the market. Regionally, Asia leads with 40% of users, followed by Europe with 29% and North America with 10%.
When making investment decisions, 22% of investors rely on their own research, while 16% turn to social media influencers or key opinion leaders. Friends, community recommendations and media outlets have less influence on investment choices.
Spot trading continues to dominate the cryptocurrency space, with 76% of users prioritizing spot trading over derivatives or staking. Only 28% utilized income-generating products such as staking and yield farming.
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Binance topped the charts
Binance emerged as the most preferred cryptocurrency exchange, with 53% choosing it as their primary platform. It also ranked highest in terms of profitability, with 51% of users reporting that they made the most money with Binance. Additionally, 48% of respondents said they hold most of their assets on exchanges.
Other platforms such as Bybit, OKX, and Bitget were more popular with full-time traders, while part-time traders preferred Coinbase and Kraken. Regionally, Binance dominates in Asia, Africa, and South America, with usage rates exceeding 50%. Coinbase leads in North America, with 45% of respondents using it as their primary exchange.
The survey also found that 83% of participants monitor or avoid conversations about regulatory issues. Binance appeared to be the most compliant at 32% of respondents, followed by Coinbase at 14%.
Bitcoin and layer-2 solutions dominate attention.
Bitcoin remains the most popular cryptocurrency, followed by Ethereum, layer 2 scaling solutions, and decentralized finance (DeFi).
Bitcoin (BTC) is also the top choice for making money, preferred by 18% of users. Ether (ETH), Solana (SOL), and XRP (XRP) follow closely behind.
“The focus on top cryptocurrencies highlights the continued dominance of blue-chip assets and emphasizes trader confidence in established projects, while limiting risk exposure to lesser-known tokens,” the CryptoQuant survey said.
According to CryptoQuant, the findings are based on responses from 17,566 participants.
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