SuperRare, a prominent non-fungible token (NFT) marketplace, has entered the Bitcoin Ordinals ecosystem through a collaboration with Bitcoin-based art platform Gamma.
The move marks SuperRare’s shift to a more multi-chain approach in its operations, as the NFT market previously focused solely on transactions on the Ethereum blockchain.
Zack Yanger, senior vice president of SuperRare Labs, said they decided to explore Bitcoin NFTs after receiving significant interest from the artist community. This interest led them to experiment with Ordinals to support artists on their platform, citing liquidity as a key benefit for artists.
“Bitcoin is the largest blockchain with the most potential liquidity, and if we can help artists connect with a new breed of cryptocurrency collectors, I think that’s a huge win.”
Yanger noted that since he began exploring the Bitcoin Ordinals ecosystem in 2023, he has met many individuals working in the space and observed significant developments within Ordinals. He described the team built around Ordinals as “thoughtful” and “intelligent.”
Some in the cryptocurrency community consider Ordinals innovative, but not everyone is enthusiastic about the protocol, with some accusing it of bringing digital spam to the Bitcoin network. Nonetheless, Yanger believes Bitcoin Ordinals will continue to exist, especially in the high-value segment of the digital art market where transaction fees are less of a concern.
SuperRare debuted in Bitcoin Ordinals through a collaboration with artist Killer Acid on an NFT collection called “No Brainers.” Known for his mystical, humorous, and detailed psychedelic art, Killer Acid’s collection is a unique addition to the Bitcoin Ordinals ecosystem.