Starbucks is ending its Odyssey beta program, an NFT-related extension to its existing rewards system.
The American multinational coffee chain wrote in an official blog post yesterday that the Starbucks Odyssey beta program “must end to prepare for what comes next as we continue to evolve the program.”
Starbucks Odyssey beta ends March 31.
The company’s non-fungible tokens, called Stamps, will remain accessible on Nifty Gateway, a curated NFT platform. The Odyssey marketplace will transition to the Nifty marketplace, but Stamps, like other NFTs, can be transferred to external wallets and traded on other marketplaces.
Starbucks Odyssey is also shutting down its Discord server on March 19th.
“As we work to evolve our programs, we are keeping our community in mind and working to provide a space for members to connect going forward,” the company said.
“As the Starbucks Odyssey beta program comes to an end, we look forward to seeing what comes next for you and appreciate your continued participation and feedback,” he added. “We’re grateful for the opportunity to test different ways to build community and loyalty at Starbucks, and we look forward to bringing these learnings to a broader audience.”
A coffee company discontinuing its NFT program may not come as a surprise to some. In particular, it failed to sell the Starbucks First Store Collection, which was selling for $100 per token in April 2023.
This news also comes at a time when Ethereum’s NFT Mint is trending toward historic lows, according to data from The Block.
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