TokenFi is targeting 10 million viewers through its Turkish Prime Time TV campaign.
Digital asset platform TokenFi unveils major advertising on Türkiye’s leading television channels
TokenFi, a major player in the asset tokenization market, will launch a large-scale advertising campaign aimed at capturing the attention of 10 million viewers across Turkey. The campaign, scheduled to launch on May 1, 2024, will feature primetime coverage of the country’s most popular TV channels.
In a strategic move to capitalize on Turkey’s strong TV audience, TokenFi’s ad will air from 8 PM to 11 PM. This coincides with viewing times when families are most likely to gather to watch TV. Channels selected for this campaign include renowned networks such as Kanal D, ATV, Show TV, Star TV, NOW (formerly Fox) and TV8, ensuring widespread visibility.
The ads were specifically designed to appeal to younger audiences with disposable income by leveraging popular shows such as “Tas Kagit Makas,” “Kurulus Osman” and the Turkish version of “Survivor.” By running ads during highly rated shows, TokenFi plans to maximize exposure by broadcasting messages two to three times daily during prime time.
TokenFi’s plan to secure its presence in the Turkish market comes at a time when television remains the dominant news and entertainment source in Turkey. The campaign is part of TokenFi’s broader strategy to strengthen brand awareness and engagement among potential users in a region known for its growing interest in digital financial solutions.
About TokenFi: TokenFi is pioneering cryptocurrency and asset tokenization by providing a platform that simplifies the asset launch or tokenization process. Focused on accessibility, TokenFi aims to transform the trillion-dollar tokenization industry by providing a user-friendly interface that requires no coding skills.