The gaming industry is at a critical moment where Web3 games are expected to revolutionize monetization and distribution models. According to Immutable (IMX), more than 330 games are leveraging its technology stack to create innovative gaming experiences.
Magic moments for Web3 gaming
Robbie Ferguson, co-founder and president of Immutable, highlights the innovative potential of web3 games. Unlike traditional games, where players’ efforts do not translate into real-world value, web3 allows gamers to own and trade digital assets. Ferguson emphasizes success. guardian guildreceived a 4.9/5 rating on the App Store and had over 30,000 downloads within two days of its release. This success indicates the growing acceptance of web3 games.
Ferguson said, “I read Twitter all the time around the release of Guild of Guardians last week. There were so many comments saying, ‘I hated the Web 3 game. I never understood it.'” But he’s been playing Guild of Guardians, created a passport account, and is completely addicted.”
Aligning incentives between players and publishers
One of the major challenges in the gaming industry has been the misalignment of incentives between players and publishers. Historically, new monetization models have often come at the expense of gamers. Ferguson points out that web3 gaming aims to correct this by aligning the interests of both parties through joint ownership. “This is the first time the system is attempting to align the incentives of players and publishers,” he says.
Overcoming barriers to mainstream adoption
Despite their potential, web3 games face significant barriers to mainstream adoption. Ferguson identifies two major obstacles: infrastructure readiness and content readiness. But he believes these issues are being addressed. same product immutable passport We’re making onboarding easier, and as money flows into web3 games, quality games are starting to emerge. Immutable Passport, for example, boasts over 1 million signups and facilitates seamless player onboarding.
“To be clear, web3 is not a genre. It is ‘horizontal,’ not vertical. Every multiplayer game has to become web3 over time,” argues Ferguson.
Immutable’s Web3 Gaming Future Is Bright
Ferguson is optimistic about the future of web3 gaming. He predicts that the current $150 billion gaming market could grow into trillions of dollars if players gain true ownership of their digital assets. “Once players have the option to sell, you have a whole new set of monetization mechanisms, secondary markets and royalties, but it also increases the size of the game from $150 billion to trillions of dollars,” he said.
Immutable is at the forefront of this change with a robust content pipeline featuring high-quality games like Pixelmon, Treeverse, Illuvium, Guild of Guardians, Space Nation, and Blast Royale, with over 5 million installs. “In the coming weeks and months, we will be launching some of the biggest games in the world,” adds Ferguson.
As web3 gaming continues to evolve, the industry is poised for significant growth, led by innovative companies like Immutable. The future of gaming is not just about playing, but owning and trading digital assets to create more engaging and rewarding experiences for gamers around the world.
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