Amsterdam, Netherlands, June 19, 2024 – Coin Doodle by Coinbound / Customers receive $500 worth of real-world utility redeemable on the Cryptorefills platform, as well as digital assets with artistic value that can be collected, traded or sold.
Cryptorefills, a leading platform for cryptocurrency commerce, today announced the launch of a new collection of Non-Fungible Token (NFT) gift cards. This innovative initiative is part of a broader strategy to increase customer loyalty and engagement. Customers get artistic value in the form of digital assets that can be collected, traded or sold, as well as real utility in the form of a spendable balance of up to $500 redeemable on the Cryptorefills platform.
Aptly named “The Seven Deadly Sins,” the NFT collection is a unique collaboration with renowned digital artist Yassine Oumghar (Yassa). Each NFT in the collection has been carefully designed to represent one of the Seven Deadly Sins, creating a unique blend of art and technology. Yassa is primarily known for her “phygitals” NFT artwork linked to her physical artwork, and her partnership with St.Art gallery, one of the most renowned galleries in the Dutch landscape, has added prestige to this unique collection.
The collection also leverages Cryptorefills’ innovative proprietary new protocol that allows adding “gift card” properties to NFTs, built on the ERC 721 standard. These properties include redeemable balances and where NFTs can be used for real-world products and services. NFTs are part of a loyalty program that offers the highest level of utility where NFT owners can enjoy real-life perks due to ownership.
NFTs are randomly assigned to customers when they purchase gift cards from Cryptorefills and feature varying levels of rarity. All NFTs contain a balance that can be used on the Cryptorefills platform. The higher the rarity of the NFT, the higher the spendable balance it is assigned, giving customers the dual benefit of combining artistic value and rarity with a redeemable balance that can be used for gift cards from the world’s best brands.
Commenting on this milestone, Massimiliano Silenzi, CEO of Cryptorefills, said: “We leveraged new NFT technology and worked with St-Art and Yassa to develop a Web3-style marketing and loyalty program that is more personal and valuable to our customers.” He added, “In addition, our new technology used in this collection intercepts various trends in blockchain and opens up new horizons and business models.” This includes NFT collections, adding real-world utility to branded web3 loyalty programs, and using blockchain to tokenize ownership of real-world goods and services.”
Yassine Oumghar says about her collection: “I worked with the St-Art and Cryptorefills marketing teams to envision a collection with stories and artistic experiences that resonate with innovative projects. One of my physical series is also based on the Seven Deadly Sins, so when I heard about many of the brands Cryptorefills works with, the idea of connecting many genres and categories with the Deadly Sins occurred to me.”
Carlo Tozzi, founder and artistic director of St-ART, says: “st-Art was born from the need for an art space where artists can grow and art collectors can feel supported. We believe that art should be accessible to everyone and should have no boundaries. At st-Art, we are doing our best to keep the flame of the art world burning. Long gone are the days of museums solely pursuing their own interests and managing the art community. We believe wholeheartedly in the concept of accessible art for everyone, and that starts with supporting artists directly, without barriers or prejudices of any kind.”
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Cryptorefills is a leading cryptocurrency commerce platform that allows users to purchase a variety of products and services using cryptocurrencies. With a commitment to innovation and customer satisfaction, Cryptorefills continues to push the boundaries of what is possible in the cryptocurrency commerce space.
For more information about Cryptorefills and the NFT gift card loyalty program, visit www.cryptorefills.com.