Nottingham Forest FC partners with cryptocurrency brand Floki for the 2024/25 season
Premier League teams use Floki logo in high visibility campaign across stadiums and media platforms
Nottingham Forest Football Club, a historic name in English football, has announced a partnership with cryptocurrency brand Floki for the 2024/25 season. The collaboration makes Floki the club’s official cryptocurrency partner, granting the club extensive marketing rights for digital currencies across multiple platforms.
The partnership will see the Floki logo gain significant exposure during Premier League matches. It will be displayed on LED boards that can be seen during the live broadcast of every home game, ensuring that the brand is visible to millions of viewers around the world, whether in the stadium or watching on TV, throughout the season. The Floki logo will also be featured on the interview and press conference backdrops used by Nottingham Forest, further embedding the brand in the club’s media presence.
Floki’s involvement extends beyond matchday visuals. The cryptocurrency will have a prominent presence on Nottingham Forest’s social media channels, with mentions in key posts including match results and substitution announcements for both the men’s and women’s teams. Furthermore, Floki will be integrated into the club’s matchday programme, with the logo prominently featured on the cover and throughout publications.
The partnership also promises fan engagement initiatives, with Floki offering opportunities such as signed merchandise and the chance to participate in post-season “play-on-the-field” events at Nottingham Forest’s stadium.
Paul Bell, Chief Operating Officer at Nottingham Forest, expressed his enthusiasm for the collaboration, highlighting Floki’s innovative approach to the crypto space. “We are delighted to welcome Floki as an official partner and look forward to working closely with them as we head into the 2024/25 season,” Bell said.
The partnership comes as the English Premier League continues to grow its global audience. In the 2022/23 season, the league will attract over 3.2 billion viewers from 190 countries, solidifying its position as the world’s most popular sports league. With a rich history and strong social media presence, Nottingham Forest will provide Floki with a significant platform for brand visibility.
Founded in 1865, Nottingham Forest is one of the few clubs in Europe to have won back-to-back European Championships alongside teams like Real Madrid and Bayern Munich. The club boasts over 4.5 million followers on social media, giving Floki access to a wide and engaged audience.
Known as the “People’s Cryptocurrency”, Floki has gained recognition worldwide through strategic marketing efforts and currently has over 490,000 holders. The brand partnership with Nottingham Forest represents a significant step in its efforts to become a leading name in the cryptocurrency market.