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According to one of the founders of leading NFT brand Yuga Labs, they are re-planning their roadmap with a new set of initiatives called BluePrint. Specifically, the Bored Ape Yacht Club-themed project aims to launch a consumer-grade app to attract new users and foster community building on the upcoming ApeChain network, which Yuga Labs officials have confirmed will be “launching soon.”
“At ApeChain, we believe that apps are what matter most. That’s why we prioritize great day-one content partners, a robust ecosystem site where you can easily discover the coolest stuff on the chain, and a suite of developer tools that allow you to seamlessly deploy new experiences to ApeChain,” Greg Solano, co-founder of Yuga Labs and BAYC and most recently CEO of Yuga Labs, said in a press release.
Launched in early 2021, Bored Ape Yacht Club is a market-leading NFT series during the last bull market, gaining support from celebrities and corporate brands. The project builds on its intellectual property by giving token holders control over the production of their own creations and launching a series of metaverse and gaming products.
Yuga helped develop ApeCoin in 2022 as a means to facilitate community governance and incentivize development. The team is now looking to launch a new website for the upcoming Ethereum Layer 2 blockchain called ApeChain, which will “allow users to easily explore the ecosystem and discover new decentralized applications that leverage the native chain.”
Additionally, ApeCoin is working with web3 commerce platforms Halliday, Decent, and Privy to facilitate onboarding. In a post to X, Halliday said that they are building a fiat-to-crypto onramp with payments companies MoonPay and Stripe that will allow them to “accept payments in any token on any blockchain.”
Solano noted that these types of “distribution channels” will “help creators get noticed.”
ApeChain is also focusing more on the Reboot Protocol, developed in conjunction with NFT platform Pixel Vault, a game developer toolkit that rewards players for winning and betting in skill-based games on-chain. The team plans to build dapps by integrating the recently launched Arbitrum Stylus coding platform.
This move comes amidst a general downturn in Bored Ape Yacht Club and NFTs as a whole. The NFT series has yet to fully recover from the 2022 market crash and is currently trading at a price floor of around 11 ETH (around $27,000 at current prices), down from the period when select non-fungible tokens were trading for millions of dollars.
Block previously reported that Solano was looking to revitalize Yuga Labs by forming a small, motivated internal team dubbed “The Workshop” to drive development following the departure of former CEO Daniel Alegre in February. Reduce several roles in April.
Solano previously described the workshop as “13 of our top engineers and product people. No fat people, just doers.” The team is specifically focused on driving adoption of ApeChain, which is currently live on testnet and is expected to launch on mainnet soon. Speculation of an imminent launch began on Wednesday when several key BAYC influencers and Yuga employees posted new ApeChain banners on X.
“This kind of unified action in support of a project or initiative is key to the Apes community. When a few key figures change their banner or tweet something specifically Apes-related, we often see others copy the pasta or share the same image in solidarity to promote and amplify it,” Spicy Tina, head of community and partnerships at Yuga Labs, told The Block.
“The banner was shared and updated by the ApeChain core team, and people quickly took notice and did the same, especially since the launch of ApeChain is one of the most anticipated events of the year,” she added.
ApeCoin is currently trading at $0.61, down 97% from its all-time high of $27. ApeCoin price page on the block.
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