In recent episodes Hashing Podcast host Elisha Owusu Akyaw leads a roundtable discussion with Jake Campton, head of communications at VeChain, and Reffo Tse, co-founder and CEO of Puffpaw, on how Web3 technology can be used to promote healthier lifestyles and sustainable activities. explored.
The conversation provided an in-depth look at how blockchain’s decentralized tools can use tokenized rewards to encourage people to make positive behavioral changes.
Campton explained how VeChain is shifting its focus from supply chain management to sustainability.
VeChain’s VeBetterDAO ecosystem was an important point in the discussion. Campton explained how the platform tokenizes sustainable activities such as recycling, using public transportation, and driving an electric vehicle. The concept focuses on eliminating the so-called “sustainability tax”, which places financial costs on green or eco-friendly choices.
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“By rewarding sustainability with tokens instead of making it a cost, we encourage people to take sustainable actions,” Campton said. “If you recycle or use public transportation, you are compensated rather than penalized by higher costs.”
This change in approach to rewarding users for their sustainability efforts demonstrates how blockchain can be leveraged to make green choices accessible and economically beneficial.
Tse brought a different perspective to the discussion, highlighting Puffpaw’s approach to addressing nicotine addiction through Web3. Puffpaw’s “vape-to-earn” model provides users with token-based rewards for reducing their nicotine intake, monitored through connected devices that track their vaping habits.
“The best part is that each pod has Bluetooth connectivity, sensors and chips to monitor smoking activity. “Based on that data, we create a mechanism to help users lower their nicotine dosage.”
This approach combines health-focused technology and blockchain to create an ecosystem that helps users gradually quit smoking while providing financial incentives to encourage progress.
According to Tse, the integration of hardware and blockchain into the Puffpaw model demonstrates Web3’s potential to solve real-world problems, such as addiction, in a data-driven and user-friendly way.
The episode also explored the broader potential of Web3 technology beyond these specific projects. Both guests agreed that incentives could be the cornerstone of future blockchain applications, especially in areas such as health, education and environmental sustainability. Attendees also highlighted the challenges of building Web3 products with incentive structures and balancing marketing incentives with the goals of these platforms.
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