Miami, Florida, December 16, 2024, Chainwire
Floki is set to make his mark in the 2024 World Tennis League (WTL), one of the most exciting mixed-gender exhibition tennis tournaments in the world.
Held at the Etihad Arena in Abu Dhabi from 19 to 22 December, this year’s event will combine world-class tennis with live music to captivate millions of fans from around the world.
The 2024 WTL features Aryna Sabalenka, Iga Swiatek, Jasmine Paolini, Casper Ruud, Nick Kyrgios, Simona Halep, Stefanos Tsitsipas, Paula Badosa, Andrey Rublev, Elena Rybakina, Caroline Garcia, Mirra Andreeva, Jordan Thompson, Sumit Nagal, Alexander Shevchenko, Denis Shapovalov. These players were assigned to four teams as part of the all-play game format: Kites, Eagles, Falcons and Hawks.
Floki’s brand will be featured prominently throughout the tournament. The branding will be displayed courtside next to the tramline and across all digital materials, including LED boards, large screens and backdrops.
The partnership aims to position Floki for a global audience of over 46.4 million during last year’s event.
In the evening, the Etihad Arena will be transformed into a concert venue featuring live performances from Bryan Adams, Akon, Anastacia and Sean Paul.
This year’s WTL will be broadcast live on Sony TV and its extensive network of global broadcast partners, allowing Floki to reach tennis fans around the world.
About the World Tennis League
Now in its third year, the World Tennis League has earned a reputation for its innovative format that combines elite-level tennis with a festive atmosphere. The third edition of the WTL will be held from December 19 to 22, 2024 at the Etihad Arena in Abu Dhabi, UAE, the premier venue for world-class events. The tournament attracts top-level tennis talent and millions of fans from around the world, making it one of the most important events on the international sporting calendar.
Introduction to Floki
Floki is a cryptocurrency and utility token for people in the Floki ecosystem. With a focus on utility, community, philanthropy, and strategic marketing, Floki is striving to become the world’s most recognized and used cryptocurrency. With over 490,000 holders worldwide, Floki has already built a strong brand presence. Users can learn more at floki.com.
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Floki Expands Presence in UAE as Sponsor of the 2024 World Tennis League