quick take
MapMetrics has partnered with peaq to revolutionize Web3 navigation using decentralized infrastructure (DePIN) for Google Maps-style services. This collaboration marks an important step forward in advancing user-centric navigation services by strengthening user privacy and leveraging Solana compatibility.
MapMetrics expands to peaq: Transforming navigation, enhancing privacy in a Web3 world
Free navigation apps like the ubiquitous Google Maps, which have billions of monthly users, may seem cost-free at first glance, but they incur a hidden cost: personal data. These applications often monetize location data with little regard for user privacy. Giants like Google are taking this exploitation a step further, combining this data with countless other sources to create digital profiles that can predict a user’s behavior more accurately than you can imagine.
Companies developing free navigation apps like Google Maps often leverage user data for insights and targeted advertising, sometimes without proper consideration of privacy. MapMetrics, a Web3 Drive-to-Ener navigation app, aims to disrupt this paradigm by embracing Web3 principles.
In a related development, MapMetrics has partnered with peaq, a leading blockchain platform for real-world applications, to redefine the landscape of navigation services by leveraging DePIN (Decentralized Physical Infrastructure Network) and Solana compatibility to protect user privacy and data monetization. has been improved.
The platform utilizes location trackers that allow users to share anonymized data with the network, earning cryptocurrency and NFT rewards in return. While providing its own advertising engine, MapMetrics ensures that user data is kept private and advertising revenue is shared with the community. With 3,500 devices and 5,000 users across 73 countries, MapMetrics is quickly gaining traction in the Web3 navigation space.
As part of its collaboration with peaq, MapMetrics will leverage peaq’s multi-chain machine identity to facilitate device connectivity to the peaq network. The key functionality of MapMetrics Navigation DePIN is built on peaq and leverages peaq IDs to authenticate and secure anonymous data collected from devices. MapMetrics will also leverage peaq to create a community voting mechanism where users can contribute to the platform’s navigation services by adding location data such as speed cameras and validating it through community voting.
peaq’s integration with MapMetrics is consistent with peaq’s expansion strategy, which includes adding Solana compatibility for multi-chain machine IDs. This update allows Solana-based projects like MapMetrics to seamlessly integrate peaq’s DePIN functionality without friction or fragmentation issues. The address map within peaq’s storage palette serves as an important component and facilitates cross-chain communication and information exchange between different networks.
By extending peaq ID compatibility to Solana, peaq opens up new opportunities for projects within the Solana ecosystem. This will allow the Solana team to easily leverage peaq’s DePIN capabilities and further drive adoption of Web3 technology for browsing and data privacy solutions.
Brent van der Heiden, CEO of MapMetrics, said: “With its DePIN-focused functionality and economics, peaq is the perfect home for DePIN. We are excited to join this busy ecosystem, and the new compatibility between peaq IDs and Solana addresses makes this process even more convenient.”
Till Wendler, co-founder of peaq, emphasized the importance of open, multi-chain Web3, which allows protocols to communicate and exchange value seamlessly.
He said, “By making Peak ID compatible with Solana, we can take one step closer to realizing this vision. It’s encouraging to see great projects like MapMetrics using this technology to solve real business problems for the DePIN model. “It is,” he said.
The partnership between MapMetrics and peaq represents a promising future for Web3-based navigation services that prioritize user data privacy and community engagement while fostering cross-chain collaboration within the blockchain space. As the Web3 ecosystem continues to evolve, collaborations like this will reshape the industry and give users more control over their data and digital experiences.
Also Read: Decentralized mapping startup Hivemapper secures $18 million from rival Google Maps.