Méliuz, a Brazilian Fintech company, has become the first public trading company to adopt a Bitcoin Treasury strategy by assigning 10%of cash reserves to Bitcoin on Thursday.
Méliuz has invested $ 4.1 million to acquire an average of $ 90,926 per coin to acquire 45.72 Bitcoin. This purchase represents about 10%of the company’s total cash retention based on the new policies approved by the board of directors.
In the statement, Méliuz said Bitcoin allocation pursues “long -term profits” for investments as part of financial management. The company also established the Bitcoin Strategy Committee, which studied strategic expansion and made Bitcoin a primary financial asset.
Salmen, chairman of Méliuz, said that the movement to Bitcoin to the local media provides a “intelligent alternative” with cash reserves. “We see Bitcoin as a store of long -term values,” he said.
With $ 4.1 million, Méliuz is the first Brazilian company with Bitcoin in the balance table. This strategy reflects people adopted by a US company such as MicroStrategy, which has more than $ 46 billion in bitcoin.
Méliuz provides cashback and financial services to more than 30 million users in Brazil. However, the stock price plummeted from $ 6 billion in 2021 to $ 220 million.
Salmen said Méliuz shares seem to be “not related” in the public market due to the negligible trading volume. He hopes that pioneering bitcoin movements will renew the investor’s attention.
Brazil’s Bitcoin and encryption divisions have rapidly expanded to more than $ 200 billion last year. Méliuz says that the Bitcoin Treasury allocation will be higher than the 13.75%benchmark interest rate in Brazil.