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Doodles, the team behind “Doodles”, a globally recognized collection of non-fungible tokens, has launched a new collection of sticker non-fungible tokens on Telegram in partnership with Universal Monsters, an entertainment studio bringing classic horror icons like Dracula and Frankenstein to the Web3 space. In response to this integration, Doodles’ daily transaction sales increased 13% from the previous day.
Doodles and Universal Monsters NFT integration
In a blog post on October 28, the Doodles NFT team confirmed that they had partnered with the Universal Monsters team to launch non-fungible token stickers on Telegram. Launched in October 2021, Doodles is a non-fungible token project by digital artist “Burnt Toast” and his team, offering a limited edition of 10,000 cartoon profile photos hosted on the Ethereum blockchain network.
A timeless horror icon ushered in the on-chain era.@UniversalPics‘Universal Monsters x Doodle. is coming to @ton_blockchain. pic.twitter.com/fSXwiw2V5h
— Doodles (@doodles) October 28, 2025
Doodles are known for their playful pastel art style featuring a variety of characters such as humans, cats, and aliens. The project quickly gained attention for its active community engagement and unique approach to nurturing its retainer base. Since its launch, Doodles has expanded into areas such as animation, music, and partnerships. Recent developments include the launch of Doodles 2 and the DOOD token.
Meanwhile, Universal Monsters is a media franchise centered around a series of iconic horror, suspense, and science fiction films produced by Universal Pictures from the 1920s to the 1950s. Featuring characters such as Dracula, Frankenstein’s Monster, the Mummy, the Werewolf, and the Invisible Man, it established the classic era of monster movies and became a profitable and enduring brand.
Universal Monster NFT Sticker Overview
Under the new integration, Universal Monsters expects to leverage Doodles’ non-fungible token functionality and experiences to create limited-edition digital collectibles of iconic monsters. Integrating Universal Monsters into NFTs marks a move to bring timeless stories and characters to the decentralized internet and NFT space to attract new audiences.
This NFT initiative is part of a broader strategy to expand the Universal Monsters brand into new experiences, including theme park areas such as the “Dark Universe” at Universal Epic Universe and Halloween Horror Nights. The NFT partnership demonstrates how traditional entertainment giants and emerging Web3 studios can work together to redefine fandom for a connected generation.
Popular messaging app ‘Telegram’ will start allowing users to buy, sell and trade stickers as unique digital assets starting in December 2024. Telegram has since expanded its non-fungible token sticker offering with major brands like Lamborghini and famous NFT collections like Pudgy Penguins. Telegram NFT stickers have revitalized the global NFT market by bringing digital collectibles to a mainstream audience, creating new monetization opportunities for creators, and bridging the gap between social media and Web3.
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