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Home»BITCOIN NEWS»Alex Mehrdad acquires Canadian operations and Mark Greenberg is promoted to lead a new global asset growth and management division
BITCOIN NEWS

Alex Mehrdad acquires Canadian operations and Mark Greenberg is promoted to lead a new global asset growth and management division

By Crypto FlexsAugust 18, 20243 Mins Read
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Alex Mehrdad acquires Canadian operations and Mark Greenberg is promoted to lead a new global asset growth and management division
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We are excited to announce that Alex Mehrdad has been appointed as the new General Manager of our Canada business to lead the next phase of operational growth across Canada. This news follows a significant year of growth for our Canada business under Mark Greenberg, and as a result, Mark has been promoted to lead an entirely new segment of Kraken’s global business.

Last year, Greenberg successfully doubled the size of the Canadian business while going through the Pre-Registration Arrangement (PRU) process. He worked constructively with regulators to ensure Canadians had access to innovative cryptocurrency products and services while advocating for appropriate customer protections. He was subsequently promoted internally to build a newly created Asset Growth and Management team that helps maximize wealth accrual opportunities for a global client base through a wide range of cryptocurrency products and services.

Mehrdad has been a key pillar of our Canadian team throughout our sustained growth period. He has leveraged his background in management consulting and his expertise in building and scaling fintech startups to drive strategic vision for our local business, doubling our monthly transactional users in Canada since the beginning of this year.

“I’m excited to lead this important next phase of our Canadian expansion story. We’ve built a compelling proposition for our local customers and are now one of the largest cryptocurrency employers in Canada with over 250 Kraken employees across the country,” said Mehrdad. “I’m committed to ensuring Kraken remains a household name in the local crypto ecosystem and to reducing the barriers that still prevent some Canadians from achieving financial freedom through crypto.”

Greenberg added, “I’m proud of our efforts to rapidly expand in Canada in a short period of time and how that has translated into more Canadians using crypto. I remain focused on growth, but especially on how all of our clients can develop their crypto portfolios to capitalize on the transformative opportunities in this asset class. Alex has been a key part of our team for many years and is excited to take Kraken to the next level in Canada.”

Mehrdad takes the helm as we prepare for another period of rapid growth for Canadian crypto. Since signing the PRU last year, our local team has focused on improving our product offerings for our clients and continuing to build robust compliance measures. We are now in a stronger position to drive institutional demand for the highest quality crypto products in Canada.

This material is provided for general information purposes only and is not intended to be investment advice or a recommendation or solicitation to buy, sell, hold, or otherwise engage in any particular trading strategy. Kraken makes no representations or warranties of any kind, express or implied, as to the accuracy, completeness, timeliness, suitability or validity of this information and assumes no liability for any errors, omissions or delays in the presentation or use of this information or for any loss, injury or damage arising from such information. Kraken does not and will not seek to increase or decrease the price of any particular crypto asset it offers. Some crypto products and markets are unregulated and may not be protected by governmental compensation and/or regulatory protections. The unpredictable nature of the crypto asset markets can result in the loss of funds. Taxes may apply on gains and/or appreciation in the value of crypto assets and you should seek independent advice regarding your tax position. Geographic restrictions may apply.

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