Animoca Brands announced that its subsidiary SPORTSPASS has partnered with Euroleague Basketball. The partnership aims to enhance the gaming experience and provide better fan engagement for the Gen Z fan base. This is a pivotal moment for Euroleague Basketball as it attempts to expand the gamification of its portfolio.
They jointly aim to strengthen the digital ecosystem with innovative elements. This entails aspects of in-game collectibles, rewards, and experiences, to name a few. Animoca Brands is bridging the gap between the thrill of sports and culture in the digital realm. Euroleague Basketball has relied on gamification for its development. This is because the sector has done well in terms of growth. Most recently, it was reported that the ecosystem has over 4.3 million fans.
Alex Ferrer, Senior Director of Marketing and Communications at Euroleague Basketball, called SPORTSPASS a leader in the Web3 industry, adding that the company is excited to work with SPORTSPASS to expand its gamification offerings. Alex acknowledged that the digital space is an ideal destination for the brand to grow, considering it better supports the way it serves younger customers.
This cooperation represents an important stepUltimately, Ferrer concluded:
Jordan Fogarty, CEO of SPORTSPASS, said the partnership with Euroleague Basketball highlights the company’s commitment to the community in the sports entertainment environment. In Jordan’s words, SPORTSPASS is the result of years of technological innovation, gaming and sports.
Jordan is confident about his relationship with Euroleague Basketball as he has a lot of experience in the areas of rewards, games and competitions.
Interestingly, this is not the only partnership for Animoca Brands in 2024. It recently joined forces with OKX Wallet, Halo Wallet, and Crypto.com DeFi Wallet. The idea was to expand the Moca ID ecosystem. Animoca Brands’ leading membership network is now working to bridge the gap between the on-chain cultural economy and centralized finance, also known as CeFi.
This announcement dates back to February 16, 2024, just two days after Animoca Brands and Param Labs partnered to expand and benefit the gaming industry. We aim to innovatively develop the industry, especially in the MENA region. Strategic partnerships are created to leverage each other’s unique capabilities.
For example, Animoca Brands brings expertise to the industry and Param Labs expands go-to-market strategies. This especially applies to situations where innovative Web3 products are about to be released. In the future, Param Labs will work to improve blockchain and token economic design.
For SPORTSPASS and Euroleague Basketball, their trials will serve as the basis for achieving the best results that will amplify the latter’s gamification portfolio. The Animoca Brands subsidiary will help enhance fan engagement and gaming experiences.