The next Apple event begins Tuesday at 10 a.m. While the focus is usually on the latest and greatest hardware, investors and consumers alike are hoping to learn more about whether and how the tech giant plans to take it. A bold step in utilizing artificial intelligence.
The secretive Cupertino-based company hasn’t telegraphed anything, but a recent leak confirms what the event logo telegraphed when it was first revealed last month, but according to renowned Apple reporter Mark Gurman, the new iPad It is said to be scheduled for release. No doubt new features and apps will be announced to take advantage of the upgraded specs, but industry watchers will have to wait until next month for any solid AI news.
June marks the annual Worldwide Developers Conference (WWDC), where AI is expected to be integrated across the Apple ecosystem.
Most interestingly, Gurman suggested that Apple plans to replace or enhance Siri with a generative AI model through OpenAI or a partnership with Google. Following a similar move by Microsoft, Apple is also reportedly planning to add AI-based summarization and auto-completion features to its Pages, Numbers, and Keynote applications.
According to bloomberg, Apple’s software development Xcode tools will likely include AI capabilities that can keep up with Microsoft Copilot and Github Copilot. A generative AI chatbot helps you handle AppleCare services. Even Apple Music is expected to get an AI upgrade that will allow the platform to create personalized Spotify-like playlists.
meantime, Apple Insider It is claimed that the default iPhone web browser Safari will also receive an AI upgrade, including an advanced content blocking tool called Web Eraser. Apple-centric media outlets also say the company is developing an AI-powered visual search feature.
Apple’s latest quarterly earnings call last week included talk about AI, with Apple CEO Tim Cook saying Apple Watch has saved lives.
“We are leveraging AI and machine learning to enhance life-saving features such as routine rhythm alerts and fall detection,” he said. “We see Generative AI as a very significant opportunity across our products, and we believe we have a differentiating advantage there.”
He went so far as to say that the company’s current MacBook Air laptops are “the best consumer laptops for AI.”
When pressed to explain whether AI will become a major factor in consumer purchasing decisions and why software upgrades typically don’t get as much buzz as new hardware, Cook demurred.
“Obviously I don’t want to be in front of our announcement,” he said. “We will be talking more about this in the coming weeks.”
Apple says it may not be as prominent in the global AI arms race as Google, Microsoft and Amazon, but it has been using new technologies for years.
“We have been conducting research on a wide range of AI technologies, including generative AI, for several years,” Cook said. Reuters August. “We will continue to invest, innovate and responsibly advance our products through these technologies to help enrich people’s lives.”
Last November, Apple CEO Tim Cook spoke with singer Dua Lipa on the At Your Service podcast and emphasized that AI must be developed with safety in mind.
“What this new form of AI, generative AI, needs are some rules of the road and some regulation of it,” Cook said. “I think many governments around the world are now focused on this issue and how to do it, and we are trying to help with that. And we are one of the first companies to say that we need this and we need some regulation.”
Last December, Apple launched MLX, an open source framework for machine learning on its M-series CPUs, entering a field traditionally dominated by Linux and Microsoft.
Last February, Apple collaborated with the University of California Santa Barbara to develop Multimodal Large-Language Model-Guided Image Editing (MGIE) software, an AI model that can edit images based on natural language.
And just last month, Apple released a series of small AI language models known as OpenELM in 270, 450, 1.1 and 3 billion parameter versions to challenge Microsoft’s Phi-3.
Apple’s push into AI has not gone unnoticed by regulators, such as U.S. Senator Elizabeth Warren, who said the antitrust suit against Google was important and highlighted a potential deal with Apple.
“Google controls 90% of the search engine market and is paying Apple billions of dollars to be the default web browser,” Warren wrote on Twitter. “What’s next? Google is in discussions to build AI tools into iPhone.”
Edited by Ryan Ozawa.