Jorg Hiller
13 Aug 2024 17:23
Audio Pitara’s ‘Dil se Dil tak’ podcast, recorded using ElevenLabs’ Hindi AI, has become a global success, garnering significant downloads and topping the charts.
Audio Pitara, a podcast production company known for its diverse range of genres including history, horror, and romance, has launched a globally successful podcast titled ‘Dil se Dil tak’. According to ElevenLabs, the romantic story-based podcast was voice-recorded using ElevenLabs’ advanced Hindi text-to-speech technology.
Innovation in audio content creation
This year, Audio Pitara began exploring AI audio solutions to reduce production costs and achieve faster turnaround times while maintaining high-quality narration. The company chose ElevenLabs for its extensive Indian voice library and excellent Hindi text-to-speech capabilities.
Making ‘Deal Se Deal Tak’ a reality
‘Dil se Dil tak’ is Audio Pitara’s flagship project. Initially, the company kept the AI nature of the voice a secret, fearing potential audience reactions. The results have been overwhelmingly positive. Tapan Gupta, co-founder of Audio Pitara, said the feedback from industry experts and friends has been overwhelmingly favorable. Listeners have said the AI-generated voice sounds surprisingly human.
“We asked our friends and people in the voice industry what they thought of the podcast and the narrator’s voice. To our delight, everyone loved both the story and the voice, saying it sounded like one of us was narrating the story. No one suspected it was an AI voice,” said Tapan Gupta.
Listeners can listen to ‘Dil se Dil tak’ in audio pitara here.
Global success and recognition
The success of the podcast highlights the quality and acceptance of AI-generated voices. As of July 2024, ‘Dil se Dil tak’ boasts impressive statistics.
- Total Downloads: 428,422
- Fans from over 50 countries including India, USA, Canada, Australia, Singapore, UAE, and France.
- #1 on Chartable: Podcasts: Global: Fiction: Trends
- #5 on Chartable: Podcasts: Global: Society & Culture: Trends
- #1 on Chartable: Podcasts: India: All Podcasts: Reach
- #4 on Chartable: Podcasts: India: All Podcasts: Trending
The widespread acclaim and high number of downloads for ‘Dil Se Dil Tak’ demonstrates the growing acceptance and potential of AI narration in the podcasting world.
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