Opinion: DARIUS MOUKHTARADEH, 21Shares research strategist
A person who can change the way the new wave of fundraising comes to mind, change the way the Web3 project begins and invest in early stages: community sales. At first glance, community sales may seem to be reminiscent of the ICO era since 2016-2017. But they show more important evolution that fits more with the core values of democratization, transparency and comprehension of encryption.
In addition to the fundraising of Angel Investors and VCS, the project should include sales of community as a core element of fundraising strategies. Professional investors must accept community sales while increasing the sustainable success of the Web3 project.
ICO era
The first ICO boom promised a wide range of retail participation and democratic investment opportunities for the previously connected insiders. Since there is no clear regulatory framework, a wide range of fraud, rugging and market manipulation occurred. This confusing environment, widespread exploitation and regulatory uncertainty eventually had to give up the ICO, and instead moved to a private round that could be accessed by well -connected angel investors and venture capitalists.
Personal funding problem
Private funds initially have a lot of stability and reliability, but have also introduced new problems. Over the past two years, many tokens have been released on excessively high FDVs with low circulating tokens supply. This token participated in most of the supply and high evaluation and exchange of the sky that did not meet the demand. Retail investors who are fascinated by the initial over -advertising often have been damaged. result? Evaluation tokens and trust were damaged. Most of this tokens will not recover. The market did not interfere with investment in new projects and weakened community construction efforts, which weakened the overall sustainability of the Web3 project.
Air drop as an unable alternative
Air drops have been another alternative, designed to distribute tokens extensively and to attract attention to the community of the project. Air drops are often meaningful and do not create sustainable participation. Instead, they often use multiple accounts to maximize token gain or air drop mercenaries, jumping into the next project in one project to quickly discard the tokens, lower prices and undermine project reliability. Without a true financial dedication and interest in projects other than Air Drop, the recipient had little incentives to hold tokens or actively participate in the community.
Community sales as a new cool child of block (chain)
Community sales show a practical and strategic alternative to private funds and token air drops and provides structured methods that make retail investors meaningful and transparent. Modern community sales on platforms such as Legion and Echo are characterized by strong regulatory frameworks, while KYC and AML processes ensure regulatory compliance and security. This comprehensive fundraising opportunity must make a real capital promise even if the participant raises the attention of true stakeholders, reduces short -term speculation and humble.
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One of the most important advantages of community sales is the ability to democratize access. Investors can enter the previously reserved or sometimes equal terms of fair terms to venture capitalists. Community sales are a minimum investment of about $ 100, encouraging a wide range of participation, helping to build a truly distributed and dedicated investor foundation. Investors who commit financially are much more likely to be long -term holders and active community members.
Win -win for projects, other investors and communities
In the case of Web3 projects, community sales offer significant benefits in addition to raising immediate capital. Participation in the initial community leads to a more distributed investor, reducing the risk of concentration, and reducing the future users in the future. Projects with extensively distributed tokens show consistently more stable prices, higher community activities and healthy onChain participation.
Community sales greatly improve the project reputation in the project. Accepting transparent and comprehensive fundraising will send a clear signal to the market and potential users, which prioritizes collaboration and community participation in value extraction. This transparency creates a loyal community foundation that builds grassroots, leads organic growth, and devotes to continuous success of the project. Professional investors must accept community sales and actively encourage portfolio companies to assign to the community.
The wider encryption market benefits from the transition to community sales. Projects that collect funds transparent and comprehensively in the community tend to attract more stable and supportive investors. This stability has a positive impact on the token market, reduces volatility, restores investor trust, and accelerates blockchain technology extensively and integrated with everyday financial services and applications.
Community sales represent much more than ICO’s revival. They combine the initial encryption abnormalities with today’s regulatory clarity and technical possibilities to display a mature approach.
The project, which is dedicated to the sales of community, has established itself for its initial fundraising success, continuous market elasticity and community loyalty. The encryption ecosystem established in accordance with the principle of decentralization and inclusiveness must accept this model to meet the potential. The founder must include a community when raising capital if possible. Eventually everyone wins: Wagmi.
The opinions and opinions expressed in this article are entirely my own and do not reflect the opinions of employers, 21 communist or affiliated organizations.
Opinion: Darius Moukhtarzadeh, 21Shares research strategist.
This article is for general information purposes and should not be considered legal or investment advice. The views, thoughts, and opinions expressed here are the author’s alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.