Digital fashion designer Stephy Fung launches her debut SYKY Collective collection at NFT Paris. polygon Blockchain ecosystem.
“As a digital fashion artist, I try to show through my collections what is possible and what the future is,” Fung said. decryption At the time of the collection launch.
“There is still a disconnect between the physical fashion industry and how they perceive digital fashion,” she added. He pointed out that some in the fashion world still view digital fashion as a gimmick. “Bringing the fashion industry together with Web3 is very important,” she said.
Fung’s collection ‘Four Dragons’ is inspired by the London-based designer’s Chinese heritage and pays homage to this year’s zodiac sign, the Year of the Dragon.
It consists of four unique digital fashion items: Long Dragon, Pearl Dragon, Yellow Dragon, and Black Dragon. The Yellow Dragon is available in both digital and physical designs, while the Black Dragon is available exclusively through: polygon.
Alice Delahunt, SYKY’s CEO and founder, calls Fung “a pioneer in the intersection of streetwear’s digital and physical realms,” and that Polygon’s integration with the luxury brand “expands the celebration of creativity and makes luxury fashion accessible to a broader community.” We make it possible and redefine fashion in an ever-evolving world.”
Feng said decryption She said she was seeing “more people joining the digital fashion space who don’t necessarily come from a fashion background,” adding that she started her career as a graphic designer.
Fung said digital fashion has a democratizing effect on the fashion industry because it has low barriers to entry. “Anyone who has a computer and can write a program can do it. You don’t have to experiment a lot with real products or buy a lot of equipment.” This means “more people can come into this space and tell their stories as digital fashion artists,” she said.
In a press statement shared with decryptionSYKY claimed that the integration with Polygon will expand its reach to over 400 million unique addresses.
Pronounced “psiche,” the luxury fashion brand was founded in 2022 by Alice Delahunt, who previously worked for brands including Ralph Lauren and Burberry. In January 2023, SYKY announced that it had completed a $10.5 million Series A fundraising led by Reddit co-founder Alexis Ohanian’s investment firm Seven Seven Six.
SYKY users can purchase digital and physical fashion items released in a series of curated drops designed by emerging creators and renowned luxury brands.