Telegram recently transformed its presence in the digital market by launching Telegram Stars, a new payment method within the application. Announcing the new feature, Pavel Durov, CEO of the social network, explained that it will allow users to easily purchase a variety of digital goods and services through apps on iOS and Android devices.
Telegram Stars is interesting because users can use Stars to purchase digital assets such as e-books, online courses, and in-game items. This virtual currency can only be used on the platform. The stars mentioned above can be conveniently purchased directly from the application. One of the most important advantages of this system is its integration with TON, where you can exchange the stars you earn for TON using fragment exchange. This not only simplifies the buying and selling process but also complies with the financial regulations provided by various reputable application stores.
Pavel Durov also highlighted the financial benefits of developers working with Telegram in a recent post. Apple and Google charge a 30% commission to users who purchase Stars through their applications. Nonetheless, developers can easily avoid this fee by taking advantage of Telegram’s subsidized advertising program that leverages Stars. For example, if you use the stars you earn to promote your app on Telegram, your commission rate may be 0. This is more effective than traditional mobile app launches.
Considering that more than 90 million people interact with bots and mini apps on Telegram, Telegram Stars is considered the right move. Previously, most people used these bots and apps to purchase material goods. In other words, the Bot Platform’s latest update also makes selling digital products possible.
Telegram Stars currently holds a significant position on the stock exchange due to the recent changes in cryptocurrencies associated with the platform. One of them is TON, which is down slightly by 0.047% to $7.33, while other digital currencies are highly volatile in the market.
It’s also important to remember that Telegram is quite popular, as evidenced by apps like Notcoin. This particular app has been able to attract nearly 35 million players since its launch in January. Activities with Telegram Stars are expected to increase user engagement thanks to new features and economic opportunities.
Telegram ensures compliance with the current guidelines laid out by Apple and Google, which ensures that the application operates smoothly within the App Store rules framework. This is necessary to maintain accessibility of relevant in-app purchase opportunities for developers working within the Telegram ecosystem.
In the future, Telegram plans to expand and strengthen the features of Telegram Stars. Additional features, such as creator gift offers, will come with subsequent updates, strengthening Telegram’s appeal as a platform for both developers and users.
With these developments, Telegram strengthens its existing capabilities and opens up new opportunities for business and development across the wider Telegram network. This leads to opportunities for a more integrated and financially rewarding environment for digital transactions.