Ethereum Name Service has partnered with domain registrar GoDaddy to allow users to connect their domain names to ENS, which aims to bridge the DNS protocol used by all traditional websites with blockchain-based names.
This collaboration will bridge the gap between traditional DNS and blockchain technologies without requiring additional costs or technical expertise for users.
Connecting your DNS with ENS will give GoDaddy’s more than 20 million users access to the benefits of the ENS blockchain infrastructure, such as receiving cryptocurrency payments.
ENS is the most widely used naming protocol in cryptocurrency. This allows users to mirror the DNS functionality of a website URL by concatenating a human-readable name, such as “bob.eth”, with a long, complex Ethereum address.
GoDaddy said the collaboration will allow users to connect their domains (e.g. .com) to ENS-compatible cryptocurrency wallets. “Cryptocurrency payments are easier than ever.” said.
Simplified Interaction
“By combining the ENS name with the GoDaddy domain, we will simplify the way users interact with their web domains by combining the familiarity of DNS with the potential of blockchain technology,” said Nick Johnson, founder of ENS.
The collaboration addresses migration barriers such as high gas fees by deploying new smart contracts for free DNS and ENS domain connections and improving the transition process.
ENS has been working to connect with the traditional web. Ongoing efforts include adding support for (.box) domains, which behave like standard Internet domains.
Disclaimer: The Block is an independent media outlet delivering news, research and data. As of November 2023, Foresight Ventures is a majority investor in The Block. Foresight Ventures invests in other companies in the cryptocurrency space. Cryptocurrency exchange Bitget is an anchor LP of Foresight Ventures. The Block continues to operate independently to provide objective, impactful and timely information about the cryptocurrency industry. Below are our current financial disclosures.
© 2023 The Block. All rights reserved. This article is provided for informational purposes only. It is not provided or intended to be used as legal, tax, investment, financial or other advice.