Esports organization Team Liquid announced on Wednesday that Sui BlockchainBuilding a new fan loyalty platform NFT Collection experience.
The esports team, which has a long history of producing competitors in games like League of Legends, Dota 2 and Counter-Strike, plans to restart its existing fan loyalty program that rewards fans with points for supporting the organization.
The new platform, scheduled to launch in the second quarter of 2024, will allow Team Liquid fans to obtain unique NFT collectibles that will allow them to customize avatars representing the organization’s mascot, Blue. A Mysten Labs representative said these collectibles can also unlock exclusive benefits and experiences for fans, such as discounts, access to events, sweepstakes opportunities, and “special access to players and teams.” decryptionThis is GG.
“True fandom doesn’t happen in an instant; it must be fostered and sustained through experiences that strengthen the bond between a team and its fans,” Claire Hungate, President and COO of Team Liquid, said in a press release. She added that the Sui platform will help fans deepen their relationships with Team Liquid, its players and the team.
Team Liquid and Mysten Labs will also collaborate on marketing programs, including live streaming and other content related to Sui’s cryptocurrency games.
Esports organizations are no strangers to the world of cryptocurrency. Team Liquid is sponsored by Coinbase, a major cryptocurrency exchange. Founder of cryptocurrency game Illuvium-using Ethereum network expansion immutability X—Advises on development and helps create a competitive atmosphere around you.
Editor’s note: This article was created with the help of AI. Editing and Fact Checking Andrew Hayward.