Estée Lauder

Estée Lauder Companies Inc. (ELC) used artificial intelligence (AI) to cooperate with Microsoft to change trend forecasts and consumer marketing strategies. According to Microsoft News, this collaboration aims to create a creation AI ecosystem that accelerates cosmetic trends, marketing assets and research processes.

Use AI for competitive advantage

Estée Lauder, which has gained almost 80 years of experience in the beauty industry, has a variety of consumer data. The company is building a powerful AI infrastructure using Microsoft 365 Copilot along with the Azure Openai service and Azure AI search. In particular, this system, characterized by Consumeriq, can enhance the ability to quickly respond to the company’s market shift by allowing employees to access and analyze consumer data efficiently.

With Consumeriq, a tool developed within Copilot Studio, Estée Lauder allows you to use a wide range of consumer data by surveys, clinical trials and products. This data -driven approach allows the marketing team to use historical data to inform new product development or marketing strategies to quickly adapt to the trend that influenced a platform like Tiktok.

Simplify the process with trend studio

Estée Lauder is developing Trend Studio, an AI drive tool designed to simplify the marketing process in addition to consumeriq. Using Azure AI Technologies, Trend Studio can detect emerging market trends, recommend products, and create customized marketing content. The system aims to reduce time by responding to market response in trend detection, and to help Estée Lauder to maintain competitive advantage in the fast beauty industry.

Trend Studio also includes virtual trust technology, allowing consumers to visualize how the product looks before purchasing, so that the customer experience improves. This integration of AI simplifies employee workflows by not only accelerates decision making, but also reduces repetitive tasks.

Strategic vision and future prospects

The inclusion of Estée Lauder’s AI is part of a broad strategic vision known as “Beauty Reimagined” and wants to make the company more agile and efficiently. By integrating the AI ​​solution, Estée Lauder, as reported by McKinsey & Company in early 2025, is in a position that can take advantage of the potential $ 9 billion to $ 10 billion in the global beauty industry.

Future expansion of this AI platform includes modules for simplifying manufacturing education and other operating processes, further improving the competitive and innovation of Estée Lauder. This future -oriented approach emphasizes the promise of the company at the forefront of the beauty sector.

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