Telegram recently attracted attention by unveiling a new payment function using Toncoin (TON). Community members. The move includes a rewards system for channel owners to improve monetization of the platform.
With the ability to purchase ads using Toncoin, Telegram is launching a new integration of digital currency and advertising.
How Telegram Drives Monetization with Toncoin
Telegram channel owners can now earn 50% of their revenue from ads that appear on their channels. This initiative leverages Telegram’s extensive user engagement with the channel receiving more than 1 trillion views each month.
Public channels with over 1,000 subscribers will benefit from this monetization plan, meaning a significant change in content creator monetization.
Read more: Top 9 Telegram Channels About Cryptocurrency in April 2024
The adoption of TON-based advertising represents an important step forward. Telegram claims to have chosen the TON blockchain because of its efficiency and speed, which facilitates a seamless ad buying process.
According to the platform, this innovation also simplifies advertising and provides precise control over ad placement to ensure ads are contextually relevant.
“Now anyone can promote their bot or channel with a budget as low as a handful of Toncoins. “When you create a Telegram ad, you choose the exact channel you want it to appear on, giving you full control over the context of that ad,” Telegram explained.
Since the announcement, Toncoin’s value has experienced a notable increase, including a 7% rise on Sunday. But the surge was temporary, with a 6% decline occurring on Monday. This volatility reflects the market’s initial reaction to Telegram’s Toncoin integration and its broader implications.
Toncoin is ranked as the 11th largest cryptocurrency by market capitalization and has shown price volatility. TON is consolidating between $5.50 and $4.77 after hitting an all-time high in March. A break above $5.50 along with strong volume could indicate a continuation of the uptrend.
Toncoin’s market dynamics have been a focus since Telegram announced a $330 million bond sale, garnering significant investor interest.
The bond sale, described by CEO Pavel Durov as a milestone for Telegram, attracted global funding and demonstrated favorable financing conditions. The event highlighted the potential impact of Telegram’s financial strategy on Toncoin’s market performance.
Read more: What is Telegram Bot Coin?
Meanwhile, Telegram faced setbacks in the Spanish market. On March 24, BeInCrypto reported that Spain had ordered a temporary suspension of Telegram following copyright infringement complaints.
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