FLOKI is launching an ambitious four-week marketing campaign at WAFI Mall in Dubai from 8 November to 5 December, showcasing its digital presence across the popular shopping complex. The campaign displays FLOKI’s brand on 18 digital screens strategically located in high-traffic areas of Dubai. The mall aims to reach around 19,500 visitors every day.
The campaign is part of FLOKI’s wider promotional activities in Dubai, as the brand seeks to increase visibility and engagement in the region. Screens installed throughout WAFI Mall’s expansive 2.5 million square feet of retail space will attract the attention of both local shoppers and international visitors. Known for its unique Egyptian architecture, WAFI Mall features elaborate sphinx statues, pharaoh statues, and pyramid-shaped stained glass, attracting a steady stream of tourists and locals alike.
Since its opening in the early 1990s, WAFI Mall has been a major attraction in Dubai’s shopping scene, offering a mix of retail stores, restaurants and entertainment. The mall features popular restaurants including Biella, Asha’s, Cleopatra’s Spa and Pharaohs’ Club, which offer luxury wellness services, along with a variety of cultural events, exhibitions and attractions including the family-friendly KidZania. The presence of the five-star Raffles Dubai hotel nearby further enhances the area’s appeal, providing visitors with a luxurious experience and further increasing foot traffic to the mall.
As a community-driven cryptocurrency, FLOKI aims to strengthen its global awareness through strategic marketing initiatives.