Miami, Florida, January 21, 2025, Chainwire
Floki has launched an ambitious stadium-side LED advertising campaign in Rugby Super League, the top competition of British Rugby League.
The campaign will feature 150 minutes of LED advertising throughout the 2025 season and will generate approximately 110 million impressions in the UK alone. These figures exclude BBC broadcast matches and overseas viewers, which typically have higher viewership ratings.
Rugby league fans often match the profile of potential cryptocurrency investors. They are typically wealthy, brand conscious, and community-oriented.
In the UK, Sky Sports remains the main broadcaster of the Super League and has increased its live coverage of matches to 170 for the 2025 season.
The BBC will add 15 live matches a year here and provide highlights and local coverage, expanding its reach in the UK.
Internationally, Super League’s influence continues to grow. For the 2024 season, broadcast deals have been announced in key regions including Australia, Canada, Asia, and Africa. Channels such as Fox Sports, NITV, Rogers Media, Premier Sports Asia and ESPN Africa are helping the league expand its global presence.
Floki’s campaign will span around 50 games over the course of the Super League season, starting with key fixtures such as Wigan Warriors v Leigh Leopards on February 13 and concluding with key fixtures such as Wigan Warriors v Warrington Wolves in Las Vegas on March 1. It is planned.
Domestic TV viewers for Super League matches can reach up to 600,000 per match.
unexplored space
Unlike other sports that are saturated with cryptocurrency sponsorships, rugby league offers a relatively untapped space, allowing Floki to stand out and build stronger relationships with fans. This lack of competition in the cryptocurrency advertising space provides Floki with an opportunity to create impactful brand associations.
As Super League’s global reach and passionate fan base grows, this campaign will allow Floki to increase visibility and strengthen its presence in both the sports and cryptocurrency sectors.
Introduction to Floki
Floki is a cryptocurrency and utility token for people in the Floki ecosystem. With a focus on utility, community, philanthropy, and strategic marketing, Floki is striving to become the world’s most recognized and used cryptocurrency. With over 490,000 holders worldwide, Floki has already built a strong brand presence. Learn more at floki.com.
Website: https://www.floki.com/
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Valhalla: https://valhalla.game
contact
Community Relations Officer
pedro vidal
company
marketing@floki.com