- JustGiving now accepts over 60 cryptocurrencies that people can donate to.
- 94% of cryptocurrency users are millennials and Generation Z.
- Over the past five years, more than $2 billion has been donated to charity.
UK-based fundraising platform JustGiving has teamed up with digital asset company The Giving Block to begin accepting cryptocurrency donations.
JustGiving now allows users to donate in more than 60 cryptocurrencies, including Bitcoin, Ethereum, Tether, and Doge, according to a report from UK Fundraising. The move comes as the cryptocurrency market is experiencing a surge in value, with Bitcoin hitting an all-time high of over $94,000 on CoinMarketCap yesterday.
According to JustGiving’s website, over the past 24 years the fundraising platform has raised $7.2 billion (£6 billion) and is trusted by thousands of charities around the world, including the Alzheimer’s Society, British Heart Foundation, Macmillan Cancer Support and Mind. there is.
Pascale Harvie, President and General Manager of JustGiving, said:
“Cryptocurrency use has skyrocketed in recent years, and our decision to enable cryptocurrency donations is the latest example of our commitment to forward-thinking innovation.”
Leveraging the tech-savvy demographic is also important. According to JustGiving, 94% of cryptocurrency users are millennials and Gen Z.
“Charities need to capitalize on this new donor demographic,” added Alex Wilson, co-founder of The Giving Block.
“There are currently 580 million people using cryptocurrencies globally, with a market value of nearly $3 trillion. Our goal is to make accepting cryptocurrency donations as easy as accepting other online donations.”
The Giving Block’s 2024 Annual Report reveals that more than $2 billion has been donated to philanthropy over the past five years.