- Starting January 29, 2024, Google will allow US-based cryptocurrency trusts to advertise on its platform.
- However, advertisers wishing to promote cryptocurrency trusts must become Google Verified.
- Google’s policy updates are aligned with broader industry trends and Bitcoin’s 74% surge over the past 90 days.
In a strategic move, Google has revised its cryptocurrency-related advertising policy to allow ads for US-based cryptocurrency trusts, in line with expectations of the approval of a spot Bitcoin exchange-traded fund (ETF) in the US.
This update, effective January 29, 2024, comes at a time of heightened anticipation in the cryptocurrency industry. Industry analysts are speculating that there is a 90% chance of US spot Bitcoin ETF approval by January 10, 2024.
Google allows ads for US cryptocurrency trusts.
The update explicitly mentions “advertisers offering cryptocurrency coin trusts targeting the United States.” Advertisers interested in promoting cryptocurrency trusts must become Google Certified and ensure they hold the necessary licenses from the relevant local authorities. This policy emphasizes global application, requiring compliance with local laws in the targeted areas.
This policy adjustment by Google coincides with growing expectations for the approval of spot Bitcoin ETFs in the United States. ETF analysts at Bloomberg project a 90% chance of approval by January 10, 2024.
Notably, there are currently 13 Bitcoin ETF backers, including major players such as BlackRock, Grayscale, and Fidelity. The companies have reportedly worked with the U.S. Securities and Exchange Commission to discuss important technical details related to the ETF proposal. Cryptocurrency markets responded positively, with Bitcoin soaring 74% in the last 90 days.
The cryptocurrency market is expected to add $1 trillion if the SEC approves the Bitcoin ETF application.
Authentication requirements for Crypto Trust ads on Google
Our verification process for potential cryptocurrency trust advertisers emphasizes the importance of compliance with local laws.
Advertisers must obtain the necessary licenses from local authorities, and their products, landing pages, and advertisements must comply with the legal requirements of their country or region. This meticulous certification process aims to ensure responsible advertising practices in the rapidly evolving and dynamic cryptocurrency environment.