Google will implement more stringent advertising policies for European Cryptocurrency services in the Crypto Assets (MICA) framework market, the company said in a recent policy update.
According to legal advisors, this action may be a “double -edged sword” for regulations that can prevent ICO fraud, but according to law advisors, more execution gaps can be dangerous.
From April 23rd, Europe’s Cryptocurrency exchange and encryption wallet ads must be licensed in accordance with Europe’s MICA framework or CASP (Crypto Asset Service Provider) regulations.
Google’s Crypto Advertisers must comply with “local legal requirements”, including “local legal requirements,” including “restrictions or requirements of state levels”, according to the March 24 Google Policy announcement.
The new advertising policy includes Austria, Belgian, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Lathebia, Lucemburg, Malta, Netherlands, Portugal, It will be applied to most European countries, including Slomakia, Slovakia, Spania, Spania, Spania, and Portugal.
The policy violation will “not lead to the suspension of account immediately,” and Google’s policy update will be added, so the warning will be issued at least seven days before, according to Google’s policy update.
In December 2024, the policy shift introduced the first comprehensive regulatory structure for digital assets throughout the European Union, following the implementation of the MICA framework.
relevant: europe
Google’s policy is considered a double -edged sword
According to Hon NG, the chief lawyer of Bitget, Google’s new encryption advertising requirements are presented with a “double -edged sword” for encryption regulations.
“On the other hand, they filtered ungeated actors to improve investor protection,” he told Coatelewraph.
“The strict AML/CFT and transparent requirements of the MICA framework create a safer ecosystem, reducing the same morale as ICO fraud, which has plagued the previous industry in 2012.”
However, the NG warned that the policy of the national license may be “too limited” without flexible implementation because the transition period of the national license is different for each jurisdiction.
Google’s transition period for national licenses varies from country to country, so there may be a “gap of temporary implementation” and a greater problem with the cost of compliance with regulations, NG added.
“Small exchanges may have difficulty with the MICA’s capital requirements (15,000 to 150,000 euros) or bureaucrat obstacles (Google and local regulatory institutions) of double certification. These measures are positive for trust, but need flexibility to avoid innovation.”
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Other industry watchers do not consider this as a fundamental change in Google or investor protection.
According to Mattan Erder, this update can focus more on “protecting Google rather than protecting investors.”
Erder told Cointelegraph, “The impact of this change on Google policy is downstream of the regulation itself. If MICA or CASP registration is burdensome, expensive and large players can access, small players have a lot of difficulties in competing in these jurisdictions.
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