Dubai, United Arab Emirates, January 16, 2024, Chainwire
HELLO Labs, a leading Web3 entertainment company, is pleased to announce an innovative distribution strategy for the highly anticipated television series Killer Whales. This strategy involves a unique dual approach that combines the powerful capabilities of Web3 and Web2 Premier to engage a diverse, global audience.
Web3 Premiere on HELLO TV: Exclusive Access with $HELLO Token
Kicking off the distribution plan is Web3 Premiere, which will be released on HELLO TV, HELLO Labs’ new streaming platform. Starting February 8, 2024, viewers will have the exclusive opportunity to purchase episodes using $HELLO tokens. The series runs for five consecutive weeks, with new episodes released every week, creating excitement and anticipation among viewers.
This strategic move allows HELLO Labs to tap into the potential of blockchain and cryptocurrency enthusiasts by specifically catering to a cryptocurrency-savvy demographic. Web3 Premiere aims to build a grassroots following for Killer Whales through a series of campaigns and venues featuring collaborations with the show’s judges, partners, and soon-to-be-announced cryptocurrency media publications.
Web2 Premiere: The March to the Mainstream Streaming Platform
Following its Web3 premiere, Killer Whales will hit shelves across mainstream streaming platforms from March 14, 2024. Specific platforms will be released sequentially until the release date. HELLO Labs has formed strategic partnerships with industry giants including CoinMarketCap, Hacken, and Casper Labs to maximize the effectiveness of your marketing campaigns. This approach allows us to effectively target our individual consumer base, ensuring a personalized experience for each viewer.
Dual campaign approach: targeting cryptocurrency enthusiasts and mainstream audiences
Web3’s strategy will be carefully crafted to engage crypto-savvy viewers through a series of X campaigns and show judge-led engagement spaces. Collaborating with a reputable crypto publication will further solidify Killer Whales’ position within the blockchain community. Mainstream Web2 campaigns target a broader demographic through traditional advertising channels. HELLO Labs plans to feature Killer Whales on billboards in key locations including Los Angeles, New York, and London. Complementary out-of-home advertising (OOH) is combined with targeted social media campaigns on platforms such as TikTok, YouTube and Instagram.
This two-step approach is designed to build momentum and ensure Killer Whales has a lasting impact on both cryptocurrency and mainstream audiences.
Orca Season 1 is available for pre-order now at www.tv.hello.one.
Introduction to Hello Labs
HELLO Labs is a pioneering Web3 entertainment company dedicated to delivering innovative and engaging entertainment experiences. HELLO Labs continues to redefine the entertainment landscape through its commitment to pushing boundaries and embracing new technologies.
For more information, please visit the official website | Twitter
Introduction to Killer Whales
Killer Whales is Web3’s answer to popular TV shows like Shark Tank, Dragon’s Den, and The Voice. As Web3 goes mainstream, Killer Whales welcomes the next 500 million people into the blockchain space. The show’s mission is to create engaging, mainstream shows with a focus on transparency, factual feedback, and easily digestible topics.
For more information, follow Killer Whales on Twitter.
For media inquiries, please contact:
Sander Görtjes, CEO, HELLO Labs
sander@hello.one
NOTE: This press release is for informational purposes only and does not constitute an offer or solicitation of an offer to buy or sell any security.
contact
chief executive
Sander Gortzes
Hello Labs Co., Ltd.
sander@hello.one
