art blocks Founder and CEO Erick “Snowfro” Calderon has long been skeptical about bringing his creations (digital works of art created with generative code) into the physical realm.
“As someone who has been making digital art for a while, seeing digital art in print doesn’t always translate,” Calderon said in an on-stage conversation with Benny Redbeard Gross at Rug Radio’s R Haus event at Art Basel Miami last December.
This hesitation particularly applied to Calderon’s first generative art collection, Chromie Squiggle. Chromie Squiggle put Art Blocks on the map with the collection of 10,000 NFTs he created in 2021, sowing the seeds for what would eventually grow into digital art. power plant. Chromie Squiggle series To date, it has generated a whopping 74,700 ETH, with sales of over $192 million at Ethereum’s current value.
“I have a thing for chromie wave prints,” says Calderon. “They are not intended to be printed. “It’s a digital-first piece.”
But in cooperation Before ArteCalderon, a marketplace for limited edition physical and on-chain artwork, was able to find the right balance of texture and tone to translate one of his favorite Squiggles.#8107-in actual print. A total of 262 print editions were sold during the December limited sale period.
“If you just look at the colorful spectrum of squiggles and compare it to the screen, you will get the feeling that the colors are not perfectly expressed,” he said while showing off the print in Miami last month. “But when you add this layer on top of it, you lose the perception of color imperfections in the ribs, and they turn into perfect color, the same way humans do. “It’s convenient because it’s printed.”
“I’m proud to have this book in print,” he added.
Watch the full conversation above to learn more about Calderon’s approach to design and color selection, and what led him to release an official print of his successful NFT art project.
Editor: Andrew Hayward