- Fox has revealed its plans to join the Ethereum Layer 2 ecosystem.
- This move was made to significantly strengthen the Polygon-based content verification platform.
- Verification’s footprint extends beyond Fox.
Because the cryptocurrency industry is often focused on the speculative frenzy surrounding asset prices, the disruptive potential of blockchain technology in industries other than finance is often overlooked. However, incumbent companies are increasingly looking beyond this speculative veil and leveraging blockchain technology to streamline operations and solve new problems. Among these companies is Fox Corporation, a leading media company.
In January 2024, Fox launched Veri, a content verification platform that leverages the Polygon (MATIC) network to help media houses fight deepfakes and AI companies monetize using content to train large-scale language models (LLMs). Verify has been released. A few months later, the company announced plans to transition the protocol to its own layer 2 blockchain, a move that again promises to make the protocol much more scalable as it expands to accommodate more media publishers. Utilizes Polygon technology.
Verification of Fox Eyes’ improved efficiency
Fox will join the Ethereum Layer 2 ecosystem. Fox said in a statement on Tuesday, June 18 that it plans to transition Polygon PoS’ verification protocol to ZK Rollup, powered by Polygon’s Chain Development Kit (CDK), with help from rollup as a service (RaaS) provider Gelato. Yes. To increase the scalability of the protocol.
"This advanced technology empowers developers to create projects that transparently prove authenticity, enabling faster, easier, and more affordable interactions," the firm asserted.
As detailed by Gelato, verification layer 2 will be a validation chain that boasts “near-instant transaction finality and very low fees,” has an expected block time of 7 seconds, and is expected to process up to 2,500 transactions per second at $0.02 gas. per transaction.
Meanwhile, Fox insisted that Verification’s code would remain open source, encouraging users and developers to fork the code and contribute.
The latest announcement comes after the company announced its first external publishing partner in Verify.
Time to leverage Fox verification
Fox said TIME, a longtime media brand, will leverage verification in its content licensing and verification strategy.
Commenting on the development, TIME’s Chief Operating Officer Mark Howard asserted that Fox’s decision to leverage verify highlights the media brand’s commitment to providing trusted journalism to a global audience.
"At TIME, we are committed to advancing our mission of providing trusted journalism for our global audience of 120 million people by embracing new innovations and pioneering emerging technologies—from blockchain to AI. TIME is proud to join FOX's Verify as an authenticated source of fact-based journalism at a time when access to trusted information is more important than ever," he enthused, stressing the importance of trusted information in this fast-paced digital age.
According to Fox, more than 300,000 pieces of content from FOX Sports, FOX News, FOX Business and FOX Television Station have already signed onto Verification’s Content Graph.
On the flip side
- Fox has not disclosed a timeline for the transition to Layer 2 of verification.
- that much new york times There is a product similar to verification called the News Provenance Project.
Why This Matters
The increasing use of deepfakes and fake news by malicious actors to spread misinformation and discord in society continues to be a pressing concern. Fox Verification creates a path for people to ensure that the information they consume comes from trustworthy sources. With recent plans to transition the project to a layer 2 chain, it now promises to be able to offer services at scale.
For more information about Fox Verification, read:
Here’s how Fox is using Polygon (MATIC) to fight deepfakes.
To learn more about adopting Polygon CDK, read:
Ronin Leverages CDK to Scaling Web3 Gaming: Impact on Polygon