As a trust-enhancing system, blockchain can be implemented across a variety of use cases. Although blockchain technology has primarily been adopted for cryptocurrency and Web 3.0 applications, blockchain technology can decentralize critical business functions such as marketing. With blockchain, marketing in the future could become much easier for both entrepreneurs and customers.
online marketing
More than ever, businesses must rely on internet marketing to survive. Brick-and-mortar businesses use the Internet to keep up-to-date with customers, while other companies’ products and services are hosted online. We see this in the iGaming industry, where on-demand video streamers like Netflix or gaming and gaming-related live streams appear on the scene. iGaming sites offer visitors digital slots or games instead of physical products. real money roulette Stream instead. These services wouldn’t exist without the Internet, so naturally most marketing takes place online. Live StreamWeb 2.0 advertising has been the standard since the early days of the Internet, giving rise to digital marketers and SEO experts worldwide. Early Internet marketers had an advantage over those who didn’t realize the potential of the World Wide Web, but that advantage diminished as more entrepreneurs (and more regular people) found their way online. This is where Web 3.0, known as the next generation of online infrastructure, comes into play.
If working, playing, and marketing online is the default, Web 3.0 promises ubiquity, decentralization, and blockchain integration of services that automate many of our digital relationships. AI is also an important part of this puzzle. The rise of generative AI.
Marketing through blockchain
Blockchain marketing is where a company’s digital marketing strategy leverages this technology to promote itself. This may be part of a larger Web 2.0 marketing strategy, but once blockchain becomes widely adopted, entire business and marketing platforms will be hosted on-chain in the future.
The natural benefits of decentralized blockchains (security, transparency, and improved anonymity) make them perfect for redefining customer-facing digital roles to the benefit of both parties. Blockchain marketing is already underway in a rudimentary form. Brave Browser And the Basic Attention Token (BAT). Brave users collect BAT by watching ads through their browser. This means that users are automatically rewarded through cryptocurrency for their contribution to the online advertising ecosystem.
In addition to user rewards, data becomes more secure when hosted on the blockchain. Since blockchain has no space to store personal data, users can share data without security concerns. Voluntary data sharing also allows companies to hone their marketing strategies by receiving high-quality data from the exact people they want to appeal to, rather than casting a wide net. For lead generation marketers, blockchain integration makes it much easier to find your ideal customers.
Then there are the benefits of decentralization for marketers: the ability to cut out intermediaries using the magic of smart contracts. Online advertising prices are determined by the largest platforms and ad aggregators, and there aren’t many viable competitors for marketers looking for broader reach. When operating on blockchain, there should be no time delay or cost to become a verified marketer online. Here, marketers can use reward mechanisms, like the Brave example cited above, to place ads at a much lower price and find that their audience receives them more enthusiastically. Obtaining reliable data on advertising performance can be difficult in Web 2.0, but it can be done smoothly if the advertising serving platform is built on blockchain.
This is the main benefit of blockchain marketing. However, the extent of these benefits will depend on future blockchain adoption and uptake of other digital assets such as cryptocurrencies. Now that generative AI has made process automation much easier, there is no doubt that Web 3.0 is closer to becoming a reality.