We are proud to announce that Kraken has again won multiple categories in the Customer Centricity World Series (CCWS).
Overcoming fierce competition, this year’s award follows winning the CCWS Customer Success and Employee Experience category in 2023 and Customer Insights and Feedback in 2024.
Award-winning ability to improve customer experiences through AI
In the Utilization of AI in CX Europe category, we won based on our proven use of artificial intelligence to improve customer experiences. Judging criteria included measurable improvement through customer satisfaction scores, along with thoughtful integration of ethical considerations for the use of AI.
The award-winning work centered around Kai, Kraken’s chatbot and first line of support for customers who contact support via chat. By efficiently addressing common questions from customers, Kai allows human support teams to focus more resources on customers who need signature 6-star support, while also providing immediate assistance to customers with easily resolved issues.
“We are thrilled to be recognized once again for our dedication to providing an outstanding customer experience,” said Ashley Speller, Kraken Vice President of Client Engagement. This award is a testament to the hard work and dedication of our entire team who work every day to make a meaningful impact in the lives of our customers. We are proud to be setting a new standard for customer centricity in the industry.”
Kraken has been recognized as a leading customer service employer.
In the Employee Experience Strategy Europe category, winners were selected based on how well companies provide great environments for employees to live, work and grow.
In this entry, we focused on Kraken’s work-from-home policy, diverse wellness programs, extensive professional development programs, and strong company culture. We proudly remain focused on maintaining a collaborative, passionate and happy workforce that shares our passion with our customers.
For more information about the Customer Focus World Series Awards and to see the full list of winners, click here.
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