We are delighted to be the Official Crypto and Web3 Partner of Atlético de Madrid, one of the most iconic football clubs in Spain. From the 2024 season onwards, we will be the Official Sleeve Partner of all Atlético de Madrid men’s and women’s football shirts.
This partnership aims to unite the worlds of sports and web3, opening up greater opportunities for both Spanish football fans and cryptocurrency customers. We look forward to leveraging our respective strengths to drive global innovation and fan engagement.
“Kraken and Atlético de Madrid believe that both cryptocurrencies and football have the potential to change lives,” said Mayur Gupta, Kraken’s Chief Marketing Officer.
“We are proud to partner with such a renowned football club that knows that success requires meticulous focus on its own processes. We have invested nearly 13 years to become one of the most trusted cryptocurrency platforms and look forward to working with Atlético de Madrid to educate more people about the true potential and value of cryptocurrencies.”
Atlético Madrid’s chief revenue and operations officer, Oscar Mayo, praised the common values shared by both organisations.
“At Atlético Madrid we aim for innovation and technology and Kraken is the ideal partner to help us achieve these goals. We are confident that this partnership will ensure that fans can enjoy a digital experience that extends beyond matchdays at the stadium.”
As one of the oldest and most trusted cryptocurrency platforms, Kraken is dedicated to promoting awareness, education and understanding of cryptocurrencies worldwide. Similar to the fan and customer experience already provided by Williams Racing Formula 1, Atlético de Madrid’s global fan base will see engaging initiatives such as the Web3 project, live activities and community outreach programs.
This material is provided for general information purposes only and is not intended to be investment advice or a recommendation or solicitation to buy, sell, hold, or otherwise engage in any particular trading strategy. Kraken makes no representations or warranties of any kind, express or implied, as to the accuracy, completeness, timeliness, suitability or validity of this information and assumes no liability for any errors, omissions or delays in the presentation or use of this information or for any loss, injury or damage arising from such information. Kraken does not and will not seek to increase or decrease the price of any particular crypto asset it offers. Some crypto products and markets are unregulated and may not be protected by governmental compensation and/or regulatory protections. The unpredictable nature of the crypto asset markets can result in the loss of funds. Taxes may apply on gains and/or appreciation in the value of crypto assets and you should seek independent advice regarding your tax position. Geographic restrictions may apply.