Our partnership focuses on combining the cryptocurrency ecosystem with the RB Leipzig fan experience to provide fans with an interactive experience. With a focus on educating new audiences about cryptocurrencies, both parties are working together to unleash the potential of cryptocurrencies and inspire new ways for German fans to strengthen their connection with their club.
In practice, this includes delivering engaging fan experiences ranging from exclusive content to fan pop-ups, along with original products that drive fan engagement.
Mayur Gupta, Chief Marketing Officer, Kraken: “The founding stories of Kraken and RB Leipzig share similar roots in pioneering unconventional paths to long-term success in their respective fields. For over a decade, Kraken has been providing a bridge to the crypto ecosystem while raising the bar for customer service and industry cybersecurity protocols.”
“As we continue to advance our expansion strategy and mission across Europe, we are proud to partner with such a forward-thinking club to demonstrate the value that cryptocurrencies can bring to football fans and their communities, and to drive understanding and adoption of cryptocurrencies.”
RB Leipzig managing director Johann Plenge: “We are proud to partner with another internationally successful company. With Kraken, we have expanded our network by working with key US brands within weeks of completing our first US tour.”
“RB Leipzig and Kraken share a strong, professional and innovative approach. This was highlighted during our discussions in Miami. What also unites us is that Kraken and RB Leipzig have become key figures in their respective stadiums in a very short space of time and still have a lot of plans for the future. We look forward to taking the next step together!”
In Europe, Kraken is a widely used platform for cryptocurrency trading. According to Kaiko data, in 2023, Kraken was one of the most liquid venues for Bitcoin and Ethereum trading against the Euro. In Germany, Kraken’s product offering is provided through a strategic partnership with DLT Finance, a brand of DLT Securities GmbH, and DLT Custody GmbH, a leading digital asset broker and custodian service provider licensed by BaFin.
The RB Leipzig partnership is the latest milestone in a broad global marketing strategy to engage audiences on their cryptocurrency journey through leading Web3 integrations. This follows the recent partnership announcements with Atlético de Madrid and Tottenham Hotspur FC. For more information about the RB Leipzig partnership and upcoming fan experiences, please visit the landing page.
In connection with the cooperation between Kraken and DLT Finance, the service is provided by DLT Finance, a brand of DLT Securities GmbH and DLT Custody GmbH. BaFin supervises trading at DLT Securities GmbH and custody at DLT Custody GmbH. Fiat services are provided by Payward Ireland Limited, an electronic money institution authorized by the Central Bank of Ireland.
This material is provided for general information purposes only and is not intended to be investment advice or a recommendation or solicitation to buy, sell, hold, or otherwise engage in any particular trading strategy. Kraken makes no representations or warranties of any kind, express or implied, as to the accuracy, completeness, timeliness, suitability or validity of this information and assumes no liability for any errors, omissions or delays in the presentation or use of this information or for any loss, injury or damage arising from such information. Kraken does not and will not seek to increase or decrease the price of any particular crypto asset offered through DLT Finance. The unpredictable nature of the crypto asset markets can result in the loss of funds. Taxes may apply on gains and/or appreciation in the value of crypto assets and you should seek independent advice regarding your tax position. Geographic restrictions may apply.