Toy manufacturer LEGO Group has reportedly removed the ‘LEGO Coin’ token scam that briefly appeared on its website after being hacked on October 5.
X user and LEGO enthusiast “ZTBricks” was one of the first to spot the scam, which promised “secret rewards” to those who purchased LEGO coins. Here are several screenshots from the X show:
“New LEGO Coins are officially here! Buy LEGO Coins now and unlock secret rewards!”
People who clicked the ‘Buy Now’ button below the message were reportedly redirected to a phishing site.
LEGO has not commented publicly on the incident. However, the LEGO Coin message and “Buy Now” link no longer exist on the homepage.
Fake promotion of “LEGO Coin” tokens before they were removed. source: brick pan
LEGO told consumer technology products platform Engadget that the cryptocurrency scam only appeared “briefly” on its homepage and that no user accounts were compromised.
“Problem solved. “User accounts have not been compromised and customers can continue shopping as usual.”
“The cause has been identified, and we are taking measures to prevent recurrence.”
LEGO COIN first appeared on the LEGO homepage at 1 a.m. UTC on October 5 and was removed about 75 minutes later, according to “mescad”, a moderator of the “lego” subreddit.
The incident occurred around 3 a.m. in Billund, Denmark, where Lego’s headquarters are located.
source: ZTBricks
Cointelegraph reached out to LEGO but did not receive an immediate response.
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In March 2021, the toymaker’s However, the post was soon deleted.
However, KIRKBI, the LEGO Group’s holding company, invested $1 billion in video game publisher Epic Games in April 2022 to accelerate its Metaverse plans.
Blockchain security company Scam Sniffer reported that cryptocurrency fraudsters stole $127 million from victims in the third quarter of 2024, including $46 million in September.
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