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We have launched a new story-driven Telegram game in collaboration with TON social project team Lost Dogs Co and NFT trading platform Getgems.
Notcoin became so popular that it became the first Telegram game to pioneer the clicker tap-to-earn model, attracting 35 million players. All users had to do was press a button to earn in-game currency, which later led to a $1 billion NOT token airdrop on the TON blockchain. According to The Block’s Notcoin price page, the NOT token currently has a market cap of $1.3 billion.
Other clicker-style Telegram games followed, such as Hamster Kombat, Yescoin, and Catizen. But Notcoin was also the first to break away from the tap-to-earn model, with the project’s founder Sasha Plotvinov deciding not to expect it to be sustainable and ending its peak mining phase on April 1.
Plotvinov previously told The Block that the plan is to build sustainable and efficient subsystems over the next four years to allow the project to become independent from the team.
Launched within the Notcoin ecosystem, the new free-to-play game called “Lost Dogs” offers a different style of play, where players embark on dog-themed quests, join communities or “squads,” invite new players, and vote on the dog’s actions as it tries to find a new home. “Each decision is pivotal, with ethical implications that shape the narrative and impact the dog’s journey,” the team said in a statement shared with The Block.
The game’s characters are represented by Lost Dogs NFTs. Originally launched in March 2023 on Getgems, the largest NFT trading platform on the TON blockchain, they evolve along with the story, “gaining special powers” and “becoming famous” within the game, the team added.
“Our goal is to demonstrate how NFTs can be used to build and tell narratives, and to drive mass adoption through innovative storytelling and gameplay,” said Getgems founder Vanya. “This is just the first of many games Notcoin will promote, and sets the stage for a new era of interactive blockchain experiences.”
Players earn Notcoin and a new in-game currency, WOOF.
“Lost Dogs” players can earn Notcoin and a new in-game currency called WOOF by participating in the game. Each day, players make choices that affect the dogs’ stories. The team explained to The Block: The winning choice is the most popular, least popular, or middle-of-the-road decision among all players, depending on the parameters set at the start of the day.
When a player wins, they receive a portion of NOT tokens from the general pool. Players can also “mine” WOOF for winning rounds and performing various actions within the game. WOOF is initially a pure in-game currency, similar to a points system. However, like NOT, it may later be converted into a TON blockchain-based token.
Unlike “infinite” mining games, “Lost Dogs” will only run for a fixed period of six weeks, the team tells The Block, but expect more collaborations to come.
“Lost Dogs is not your average game. It’s more of a gamified experience. Every day, you make decisions that shape the story that happens in this magical dog world,” Plotvinov said Thursday. “The more good decisions you make, the better for the pack (and the drops).”
Web3 venture capital firm The Open Platform (TOP) is the co-founder of Notcoin and Getgems and is the backer of the “Lost Dogs” game. Last month, TOP also announced an investment in Akedo Games, Catizen.AI’s publishing platform, and PLUTO Studio to develop other Telegram games on TON’s blockchain ecosystem.
“We are just stray dogs who come up with a lot of ideas while out for a walk. What are ideas without action? They are just barking in vain. We went to the people at the top and they gave us everything we needed. All that was left was to take a brush and a pen in our paws and write the most amazing stories,” said Mad Tail, Chief Barking Officer of Lost Dogs Co. “We want to open up a world full of discovery, joy, pain, cliffhangers and mystery. And of course, we want to enable everyone to play with Notcoin and distribute WOOF.”
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