Boxing legend Mike Tyson has partnered with a blockchain project for boxers Ready To Fight.
According to a press release, the strategic partnership comes as Ready To Fight (RTF) prepares to list its RTF token on four cryptocurrency exchanges. Tyson joined the platform as a brand ambassador to “revolutionize the boxing ecosystem.”
“As an important endorsement of RTF’s mission to revolutionize sports, boxing legend Mike Tyson has joined the platform as a brand ambassador. “Tyson’s legendary status and global appeal will greatly expand RTF’s reach to captivate and inspire boxing enthusiasts around the world.”
A team ready to fight
The RTF Project is led by heavyweight champion Oleksandr Usyk and a team of advisors and ambassadors dedicated to shaping the future of boxing. The project is said to be a blockchain-based social network that seamlessly connects all levels of the enterprise and key industry stakeholders.
RTF is not Mike Tyson’s first initiative in the blockchain space. In August 2021, the famous boxer launched a collection of non-fungible tokens (NFTs) for sale on the OpenSea marketplace. Emerging digital artist Corey Van Lew has teamed up with Tyson to create a limited edition NFT token.
Later, in April 2022, the former heavyweight champion registered his mystery box NFT collection through Binance’s NFT marketplace. By participating in the sale, fans of the boxer can unlock ownership of signed Tyson merchandise, including gloves, shorts, t-shirts, warm-up gear and other autographed items.