Entertainment giant NBCUniversal has launched several blockchain-based projects. apartment Last year, we agreed to a long-term partnership with Aptos Labs to continue building fan experiences and games based on our IP across the network.
The company shared this news exclusively. decryption On Thursday, it marked a multi-year alliance and “Aptos Labs has signed a “long-term strategic development agreement to support the media giant as it continues to explore blockchain-based apps, games and loyalty initiatives.”
“Today’s media and entertainment landscape is changing rapidly. Fan experiences and preferences are driving change more than ever before,” said Greg Reed, vice president of technology partnerships at Universal Pictures, in a press release. “Our multi-year partnership with Aptos Labs will deepen our fan relationships, helping us create and deliver more media and entertainment experiences our audiences crave.”
NBCUniversal, owned by Comcast, is a conglomerate that owns numerous film, television, and multimedia brands, including the NBC Television Network, DreamWorks, and Peacock. We also own a wide range of IP across a variety of media formats and will continue to seek to build blockchain-based experiences around these assets and brands.
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— Aptos (@Aptos) April 12, 2023
In 2023, NBCUniversal will partner with Aptos Labs to Aptos-based game launch Inspired by Nicolas Cage’s movie ‘Renfield’, fan experience It is related to ‘Exorcist: Believer’.
The company has also pursued blockchain initiatives with other partners in the past, including a scavenger hunt at Universal Studios parks that attracted millions of people. NFT Partnership with cryptocurrency payment startup MoonPay in 2022
NBC Universal also Classic Monster clothing production In the same year, Variant3D launched NFT ‘Digital Twin’, and through other platforms, movies such as ‘Back to the Future: Part II’ and ‘Scott Pilgrim vs. We launched an NFT based on ‘The World’.
“We aim to bring world-class, internet-grade blockchain products and solutions to the market,” said Mo Shaikh, co-founder and CEO of Aptos Labs. “We look forward to collaborating with NBCUniversal and leveraging the Aptos blockchain to deepen fan relationships and deliver unique entertainment experiences.”
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