Real-world asset tokenization platform NFT Workx has partnered with Unstoppable Domains to launch the first tokenized identity solution designed specifically for real-world assets (RWA).
The partnership aims to integrate physical assets with the digital world through the launch of the “.WRKX” top-level domain (TLD).
NFT Workx has carved out a niche in the digital marketplace by tokenizing physical items through e-commerce platforms, mobile applications, and major e-commerce platforms such as Shopify and WooCommerce.
With each purchase, customers receive a unique digital collectible that serves as proof of authenticity. This process not only confirms the authenticity of the product, but also increases customer trust and reduces the incidence of fraud and counterfeit products.
The introduction of the “.WRKX” domain from Unstoppable Domains expands the usefulness of these tokenized assets beyond simple product verification. It provides a unique platform for user interaction, enabling streamlined transactions involving cryptocurrencies and NFTs, all integrated into Asset Workx, NFT Workx’s secure wallet app.
Sandy Carter, COO of Unstoppable Domains, highlighted the transformative potential of tokenized identities on the Internet. “Tokenized identities will revolutionize the web as we know it,” Carter said. But getting to the first billion users presents significant challenges,” said Carter.
The new partnership fosters the creation of a secure digital community and empowers users to serve as ambassadors for NFT Workx through brand domain extensions. This integration promises to greatly simplify the user experience by reducing user errors and customer support queries through a single human-readable name for all digital transactions.
Adam Lesse, CEO of NFT Workx, emphasized the importance of partnerships to achieve widespread adoption of Web3 technology.
Experts like Larry Fink have recognized the importance of tokenized identities in reducing fraud, money laundering, and corruption.
“Unstoppable Domains allows you to protect domains associated with trademarks or celebrities to prevent unauthorized use, while the new .WRKX TLD can further solidify your brand by improving user interaction and transaction processes,” said Lesse. explained.
In addition to launching the new TLD, the two companies announced plans to apply for the .WRKX gTLD with the Internet Corporation for Assigned Names and Numbers (ICANN).
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