Nike’s digital wearables division, .Swoosh, has hinted at delving deeper into the realm of video game fashion. According to a January 12 blog post, the company also expressed doubts about its non-fungible token (NFT) expansion plans.
Nike unveils virtual travel
.Swoosh, the digital flagship of Nike’s sportswear giant, recently announced its efforts and previewed its future plans.
Nike also plans to strengthen its presence in the video game space by launching a new virtual product line called Nike In-Game Wearables.
The team says you can purchase these wearable devices and wear them directly inside your favorite video games, adding a touch of physical realism to the games.
The post emphasizes that the focus is on the joy of collecting and self-expression rather than simply trading.
Nike plans to deepen its engagement with the community by fostering gratitude for its loyal members by offering exclusive physical products tied to in-game wearables.
Beyond digital collectibles
An interesting aspect of Nike’s strategy is the recognition that creators must benefit financially. By the second half of this year, Nike aims to allow users to transfer their digital collectibles to their personal wallets so they can be traded on third-party marketplaces.
The move is consistent with the company’s policy of providing creators with royalties for their art and promoting co-creation.
However, Nike added that it would focus on creating products and stories rather than developing its own market.
This approach aims to focus decisions on what matters most to Nike and our community: commitment to product quality and member satisfaction.
Scammers target OpenSea users with Nike NFT scam.
As Nike makes a strategic shift to Web3, scammers have jumped on the bandwagon to capitalize on all the hype surrounding NFTs.
Leading NFT marketplace OpenSea was targeted, with scammers sending phishing emails promising NFTs and offering an exclusive partnership between Nike and RTFKT.
One of the recipients, MasterJew.eth, a co-founder of ApeFathersNFT, informed the public of the fraud scheme through X.
This incident highlights the need for users to exercise caution and ensure communications are from trusted sources in the rapidly evolving NFT environment.
Nike web3 supported platform
Described on Nike’s official blog as a “web3-enabled platform,” .Swoosh serves as a digital community that promotes inclusivity for athletes, digital creators and collectors.
Positioned as a space to shape the future of sports, .Swoosh allows members to explore and purchase virtual collectibles, including shoes, jerseys and more, which can then be worn in digital games and immersive experiences.
According to data from CoinGecko, the global NFT market capitalization is over $28.1 billion, down -3.6% in the last 24 hours, with trading volume exceeding $2.8 billion.