.Swoosh, the blockchain and digital wearables division of sportswear giant Nike, said Friday that it will move further into the video gaming space next year. However, it is unclear whether future game activations will necessarily include NFTs.
“The value of a virtual product should be based on the enjoyment you get from using it to express yourself or providing access to a physical product. It’s about the following pleasure It’s not just a transaction, it’s about being a true fan.” Nike’s .Swoosh wrote: blog post.
“Next year we will see this come to fruition,” the post continued. “We’re going deeper into video games with the launch of our new virtual product line, Nike In-Game Wearables. In-game wearables can be used to collect digital collectibles, e.g. OF1) Because you can buy and wear these collections directly in your favorite video games.”
These future in-gaming wearable collectors will cryptocurrency wallet, according to the post, all gamers need is to link their gaming accounts. However, it is unclear whether these upcoming wearable products will be NFTs or not.
Nike through the blockchain field Acquire RTFKT and .swash For several years now, platforms have been careful about the representation of digital items in the past and have not always disclosed them on the blockchain.
.Swoosh has released numerous products before; Polygon’s digital sneaker NFT It is suggested that an announcement could be made in 2023. EA Sports and Fortnite NFT The collaboration turns out to be a Fortnite tie-in for a digital collectibles push. Doesn’t use blockchain.
In a blog post Friday, Nike distinguishes between “digital collectibles” (NFTs) and “in-game wearables” as being inherently different. This could mean that the latter has nothing to do with cryptocurrencies. Fortnite Collaboration).
However, the post notes that owners of Nike digital collectibles (NFTs) will be able to move their items to a personal cryptocurrency wallet later this year, and that this option will allow NFT collectors “to trade their Nike NFTs on a marketplace with guaranteed royalties.” He added: To the creators” (ahem, meaning Nike and affiliated artists)
“Building our own marketplace can interfere with product creation and storytelling,” Nike added. This implied that the company would not be launching its own NFT marketplace now or in the future.
It may be confusing to some to know that not every Nike .Swoosh release necessarily means an NFT release. Nike did not respond decryptionIt’s currently unclear how many of the brand’s future video game integrations will actually include NFTs, as there is a request for comment to clarify the matter.
Editor: Andrew Hayward