Hotels, resorts, and casinos around the world are increasingly adopting the Oracle OPERA Cloud Hospitality platform to enhance automation, efficiency, and data intelligence across their properties, according to oracle.com. Over the last fiscal year, Oracle saw assets leveraging OPERA Cloud increase by more than 100%, with 1,500 implementations in the fourth quarter alone.
Significant growth and adoption
Leading hotel brands including Choice Hotels, EOS Hospitality, ONYX Hospitality Group, Scandic Hotels Group, Thon Hotels, and VAI Resort have chosen or expanded their use of OPERA Cloud in the past year. This surge in adoption highlights the value of the platform in helping to streamline hotel operations and increase guest satisfaction.
OPERA Cloud Platform Highlights
The Oracle OPERA Cloud platform offers a variety of capabilities designed to meet the unique needs of the hotel industry.
- Oracle OPERA Cloud Central: This module allows brands to integrate data and functionality across the various components of OPERA Cloud in a unified interface, enabling faster, more informed decision-making at both the enterprise and asset levels.
- Nor1 Upsell and Merchandising Solutions: Nor1 solutions, which drove nearly $200 million in revenue growth for the global hotel industry last fiscal year, provide pre-arrival and on-arrival upsell opportunities based on guest preferences.
- Oracle Hospitality Integration Platform (OHIP): With over 1,000 partners and 500+ active integrations, OHIP supports automation, efficiency and sustainability efforts in the hospitality sector.
Industry Impact and Future Prospects
Laura Calin, senior vice president at Oracle Hospitality, emphasized the importance of technology in the hospitality sector, especially as travel levels continue to increase. “Our comprehensive platform allows hoteliers of all sizes to add the features they need to meet their unique business goals while increasing guest satisfaction,” she said.
With increasing reliance on technology to improve operational efficiency and guest experience, Oracle’s OPERA Cloud platform is poised to play a critical role in the future of the hotel industry. Thanks to the platform’s ability to integrate a variety of features and provide a holistic view of hotel operations, it remains the preferred choice for many leading hotel brands.
To see the OPERA Cloud platform in action, visit HITEC booth #2840 from June 24-26.
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