Queens Park Rangers has signed a sponsorship contract with Tokenfi, and the blockchain company will be the official training kit sleeve partner of the club of the 2025-26 EFL Championship Season.
The contract includes Tokenfi branding for the first team’s training and branding of coaching staff and manager. The company’s logo is also characterized by Loftus Road, including LED boards, dug out seats, hospitality zones and media backgrounds.
EUAN INGLIS, a QPR commercial director, said the agreement will strengthen the club’s efforts to reach supporters around the world. “By introducing token shoes, we provide a new way for fans to connect with the club.”
As part of the partnership, QPR and TOKENFI will launch digital campaigns, match day graphics, newsletters and video contents with additional token shoes for the future.
PEDRO VIDAL, head of Tokenfi Community Relations, said in cooperation that fans can interact with the club in a new way through the company’s asset tokenization platform. The contract also opens the doors of the future joint promotions related to Tokenfi’s related brands, Floki and Valhalla during the upcoming season.