Terryl Dickey
July 30, 2024 04:04
Shutterstock and Getty Images launch new AI-powered creative tools leveraging NVIDIA’s Edify architecture to drive productivity and quality.
According to the NVIDIA blog, Shutterstock and Getty Images have unveiled advanced AI-based tools designed to enhance creative workflows, leveraging NVIDIA’s cutting-edge Edify architecture.
Shutterstock Launches Generative 3D Service
Shutterstock has launched Generative 3D into commercial beta, allowing designers to prototype 3D assets and generate 360 HDRi backgrounds using text or image prompts. The service aims to dramatically reduce the time required to create 3D assets, providing previews in just 10 seconds. If the preview meets the user’s requirements, it can be converted into a high-quality 3D asset with physically based rendering materials.
At the upcoming SIGGRAPH conference, Shutterstock will showcase a Blender workflow that allows artists to create objects directly within a 3D environment, while HP will demonstrate 3D prints and physical prototypes created using its Generative 3D service.
Getty Images Strengthens Generative AI Services
Getty Images has upgraded its Generative AI service, now generating images twice as fast and improving output quality. Powered by an enhanced Edify AI model, the service offers advanced control over image composition and styling, allowing users to generate four images in about six seconds and upscale them to 4K resolution.
New features include the ability to control camera settings like depth of field and focal length, as well as fine-tuning capabilities that allow companies to customize AI with their own data to generate branded content. Omnicom is one of the companies using Getty Images’ services to streamline its advertising workflow and create branded content more efficiently.
NVIDIA’s Role in AI Development
Both Shutterstock and Getty Images’ services are built on NVIDIA’s Visual AI Foundry using the Edify architecture. This multimodal generative AI framework optimizes performance with NVIDIA NIM, a collection of accelerated microservices for AI inference. Edify enables service providers to train generative models on licensed data and rapidly scale them using NVIDIA DGX Cloud.
Readers interested in learning more about these developments can check out the services on the Shutterstock and Getty Images websites.
Image source: Shutterstock