The SUPERSCALE case study emphasizes the impact on AETHIR’s game users.

Singapore, Singapore, March 13, 2025, Chain Wire

AETHIR, a distributed cloud game infrastructure supplier, has been in a new case study of SUPERSCALE, a global expert in securing game users. This study provides an in -depth analysis of how AETHIR’s cloud streaming technology improves user acquisition strategy of game studios, suggesting expandable alternatives to traditional App Store distribution.

Cloud streaming as a direct consumer solution

Game Studio faces high service costs when distributing games through commercial app stores, while some platforms account for up to 30%of game revenue. AETHIR’s distributed cloud infrastructure provides an independent publishing model designed to improve user acquisition because it can bypass these costs using web -based streaming.

The main side of the cloud streaming of AETHIR includes:

• Reduction of dependence on the app store -Web -based streaming does not require an App Store download, so the publisher can maintain more profits.
• User acquisition costs decrease Instant play through social media or advertisements reduces friction in the user journey to improve the conversion rate.
• Extended device accessibility -Game can be played on PCs, mobile devices and smart TVs without hardware restrictions.
• Alternative revenue generation model -It is independently managed by subscription -based access, direct payment and in -game purchases with third -party platform rates.

Insights in SUPERSCALE

SUPERSCALE has performed two -stage analysis to assess the effects of AETHIR on game user acquisitions focusing on conversion rate and ROAS. Mobile Game Tiny Tower was selected as a test topic.

Step 1: Conversion Rate Analysis

SUPERSCALE examined how to be affected by various participation methods (CPIs) and participation rates such as “Stream NOW”, “Instant Play” and “Download”.

Results of step 1:

• 43% more players chose instant play rather than direct downloads.
• The CTR (Click-Strough rate) has increased 35% compared to the existing download method.
• In the case of streaming options, the conversion rate was 45% higher.

Step 2: ROAS and user participation

Step 2 measured initial participation and ROA by comparing the user operation between the App Store download and the AETHIR stream function.

Results of step 2:

• 143% more users participate in the stream and have a function compared to direct downloads.
• On the 7th, ROA increased 75%.
• The average sales per user (ARPU) has increased by 93% to the current stream.
• The average number of sessions increased by 77%.
• The session period was 26% longer.
• The daily retention has improved 60%, and the 7 -day retention has increased by 80%.

Potential application for AETHIR’s cloud streaming

AETHIR’s cloud streaming infrastructure can be especially advantageous next.

• Founded publisher We are going to promote our own traffic and optimize the profit model.
• Live service and MMO game Seamless crossing access is required.
• A game with social and virus sexThe possibility of instant play improves influential marketing strategy.
• Emerging marketCloud streaming offers solutions to users without high -end game hardware.

SUPERSCALE’s findings emphasize the role of AETHIR in improving game users through distributed cloud streaming. Complete research is provided on AETHIR’s website.

About AETHIR

AETHIR is a distributed cloud computing infrastructure that focuses on optimizing GPU distribution and utilization for enterprise applications. AETHIR enables accessible access to computational resources supporting business in various industries and local businesses when it is far from the centralized model.

Contact

Marketing director
Diksha
go
diksha@aethir.com