TokenFi launches US campaign with Times Square billboard and national TV coverage.
Broadcast to 219 million U.S. households in partnership with New to The Street
In a three-month partnership with financial news network New to The Street, TokenFi launched a national media campaign in the US, combining television interviews, commercials, and large-scale billboard promotion in New York City.
The deal includes bimonthly interviews on Fox Business and Bloomberg Television, reaching approximately 219 million households. Along with these segments, TokenFi advertisements air more than 100 times per month on CNBC, Fox Business, and Bloomberg during regular business hours. An additional 50 Bloomberg slots are planned for the second month of the campaign.
A key element of the launch is the acquisition of the Reuters digital billboard at 42nd Street in Times Square. Here TokenFi promotions appear 20 times per hour for 4 weeks each month. The campaign will also include related projects including Floki and Valhalla.
Broadcast footage will be posted on New to The Street’s YouTube channel, which has over 3.4 million subscribers, and distributed across social media platforms. Monthly press releases and syndicated updates are sent to major business news outlets including ABC, NBC, CBS and Fox.
In addition to press releases, TokenFi plans to meet investors through events in New York, including presentations to brokers, family offices, and retail participants.
Vince Caruso, CEO of New to The Street, said the initiative aims to introduce TokenFi to both institutional and retail audiences through a mix of broadcast, digital and outdoor exposure.
The campaign will launch in October 2025, and the interview will air during evening programming on Fox Business and Bloomberg Television.