As celebrities engage in an increasingly fierce battle to combat AI-generated deepfakes (perhaps Taylor Swift being the most infamous last week), celebrity talent agency WME has announced a deal with Chicago-based tech company Vermillio . It has been exploited online.
Deal with Vermilio, that much new york times The report on Tuesday allows WME to inject a digital tracker called Trace ID into its customers’ images, which allows it to monitor and identify the actual images. Conversely, customers can protect and monetize their similarities.
Details about how the technology works are scarce, but Vermillio’s Trace ID utilizes blockchain technology to record and track images. times said.
“We’ve been working on this issue for some time to ensure our customers have safeguards in place to at least begin to address what is clearly a pervasive problem,” Chris Jacquemin, WME’s head of digital strategy, told the newspaper. .” Vermillio adds that it automates the process. “We have no real ability to stop it other than manually stumbling upon it.”
WME and Vermillio have not yet responded. detoxification Request for comment.
Deepfakes are increasingly common video or audio content created or manipulated by artificial intelligence that depicts false events. As generative AI platforms like Stable Diffusion, Midjourney, and OpenAI’s DALL-E increase in performance, identifying deepfakes as fakes is becoming increasingly difficult.
While world leaders and law enforcement agencies have repeatedly sounded the alarm about the threat AI deepfakes pose to elections, public safety and conflict zones, last week’s flood of fake sexual images of global megastar Swift raised the threat of AI-generated deepfakes. This has come to the fore. The Internet, or at least Twitter.
The image went so viral on social media that Twitter removed the ability to search for Swift’s name before restoring it on Tuesday.
“So there’s this ongoing issue of not being able to believe that things are real or not,” Dan Sexton, CTO of the Internet Watch Foundation, previously said. decryption. “You can’t trust anything that tells you whether it’s true or not because it’s not 100% true.”
Edited by Ryan Ozawa.