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Home»ADOPTION NEWS»Visa announces web3 loyalty rewards partnership with SmartMedia Technologies
ADOPTION NEWS

Visa announces web3 loyalty rewards partnership with SmartMedia Technologies

By Crypto FlexsJanuary 5, 20242 Mins Read
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Visa announces web3 loyalty rewards partnership with SmartMedia Technologies
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Posted 1 minute ago In ~

Payments giant Visa has launched its web3 loyalty rewards system to increase customer engagement.

The move will provide customers with a digital wallet used to collect tokenized tickets, loyalty coins, digital collectibles and other perks from the brand, which can then be applied to virtual and physical experiences, according to a company statement.

“Platform users do not need advanced knowledge of blockchain technology to redeem their rewards,” a Visa spokesperson told The Block, adding, “This service makes web3 easy to use for both partners and consumers.” -A friendly engagement platform for simple 2-click mobile registration.”

smart media technology

SmartMedia Technologies, an enterprise web3 platform, is powering Visa’s new web3 loyalty platform. Founded in 2018, SmartMedia Technologies has worked with payments company American Express, consumer goods company Unilever, and luxury fashion brand Burberry, among others.

The new collaboration with Visa is “not simply about enhancing customer rewards, but redefining the exchange of value between brands and consumers in a world where mobile payments come first,” SmartMedia Technologies CEO Tyler Moebius said in a company announcement.


Disclaimer: The Block is an independent media outlet delivering news, research and data. As of November 2023, Foresight Ventures is a majority investor in The Block. Foresight Ventures invests in other companies in the cryptocurrency space. Cryptocurrency exchange Bitget is an anchor LP of Foresight Ventures. The Block continues to operate independently to provide objective, impactful and timely information about the cryptocurrency industry. Below are our current financial disclosures.

© 2023 The Block. All rights reserved. This article is provided for informational purposes only. It is not provided or intended to be used as legal, tax, investment, financial or other advice.

About the author

MK Manoylov has been a reporter for The Block since 2020, joining just before Bitcoin surpassed $20,000 for the first time. Since then, MK has written nearly 1,000 articles for publications covering all cryptocurrency-related news, preferring NFTs, metaverse, web3 games, fundraising, crime, hacking, and cryptocurrency ecosystem stories. MK holds a graduate degree from New York University’s Science, Health, and Environmental Reporting Program (SHERP) and has also covered health topics for WebMD and Insider. X You can follow MK at @MManoylov and on LinkedIn.

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